U.S. department store giant Macy’s sues Amazon’s advertising of parent company
The US department store group Macy’s is concerned that rival Amazon is installing a huge advertising banner at its New York headquarters and wants to prevent this in court. A huge Macy’s logo had been displayed outside the Manhattan building for decades – but the lease expired in late August after the retail group couldn’t agree on an extension with the building’s owner .
Right to advertising space?
However, Macy’s still sees the right to advertise on the 200 square meter billboard, a spokesperson confirmed on Thursday. In the New York lawsuit against the owner, the group points out, among other things, that according to the original contracts, no retailer other than Macy’s was allowed to advertise there.
Meanwhile, it’s unclear whether Amazon Macy’s really wants to annoy Macy’s with advertising from its competitors. According to the lawsuit, the owner’s senior executive referred to a “high profile online retailer” – but there was “no doubt” that it was Amazon.
The controversy is also exciting because, according to an August news article, Amazon wants to open large retail stores that look like department stores. The first locations are planned in the US states of Ohio and California, the “Wall Street Journal” wrote, citing informed people. Until now, Amazon has operated stationary bookstores and mostly smaller supermarkets which, thanks to sensors and cameras, manage without cash registers. The world’s largest online retailer also bought the Whole Foods organic chain a few years ago.
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