The Pitch: advertising and marketing news from 05/31/22
Richmond Area Tourism launched a new advertising campaign aimed at attracting visitors amid concerns about rising gas prices. Titled “Get Here on a Tank of Gas or Less,” the digital campaign includes 15- and 30-second YouTube videos and was rolled out during National Travel and Tourism Week.
The locally produced PBS docuseries “The Good Road” has been nominated for two national Daytime Emmy Awards. Appointments, Creditor Director and Publisher Andy Deunsingare in the category Outstanding Editing with Multi-Camera for Lifestyle Programs and Outstanding Directing Team for a Multi-Camera Daytime Non-Fiction Program.
The nominations are for the show’s eight-episode second season, which featured the music and engineering of In your ear studios and virtual reality effects by VArtisans. local producer Craig Martin co-creates and co-hosts the show. Prices will be announced in June.
addison clark was hired by NuSpine Chiropractic, a subscription-based chiropractic service provider opens in Glen Allen. The job includes promoting and advertising its grand opening and providing ongoing marketing services. The agency worked with the client First National Bank Small Business Finance develop a multi-channel recruitment campaign. The campaign included a video, social media and email advertising, and a website update.
Addison Clark is developing a paid and organic advertising strategy for United States, an American and Canadian brand of European home kitchen appliance company Sana. The agency was also hired by She cosmopolitana women’s lifestyle e-commerce brand for paid social media and pay-per-click campaigns.
Punch collaborated with Sticks and mud consultationit is Suzanne Abbe on brand design for Very good equipment, a local supplier of reconditioned work trucks and debris collection equipment. The works included a new logo, artistic presentation and marketing materials with a detachable business card.
Lewis Media Partners hiring Taylor Goodwillie as a paid research analyst. Suzanne Shaw was hired as an advertising operations manager.
Produced by Rian/Hunterit is Katie Boyle Martonik was the sound designer and mixer for “Becoming Annika”, a documentary chronicling the life and career of golf icon Annika Sorenstam. The documentary premiered this month on Golf Channel and was produced by an all-female production team in conjunction with NBC Sports, the United States Golf Association, Greenlight Production and Go Agency.
Rian/Hunter won a bronze medal at this year’s Richmond Show for his sound design work for Webex by Cisco.
Padilla had been named Norwegian Seafood CouncilThe leading public relations agency in the United States The agency runs an integrated marketing program aimed at increasing the demand and value of Norwegian seafood products in the United States, with the support of its office in Richmond. Padilla was selected through a competitive search.
familiar creatures has been named reference agency for Fitness Crunch, following his recent Crunch Mode campaign for the fitness club chain. Launched in early 2022, the campaign was credited with a 28% increase in leads for Crunch and a 6% increase in memberships in the first quarter of this year compared to the previous quarter. Future work will include a new TV spot and national radio ads.
Red Orange Studio completed an annual report for Armada Hoffler. The report highlights the Virginia Beach-based REIT’s growth in 2021 and presents financial data to shareholders. Other work for the company has included designs for trade shows, a construction brochure, social media graphics and slides.
The idea center received a silver medal at the 43rd annual Telly Awards for a 30-second commercial created for Henrico CASA. Filmed locally with volunteer actors linked to the association, the advertisement was produced by Idea Center’s Maurice McNeil and highlights the role of court-appointed special advocates for child victims of domestic violence.