The importance of creative photos | The new times

Donatella Uwimbabazi recalls walking into a photo studio with friends for a photoshoot, only to receive poor quality black and white images. The photos did not bring out the beauty of the dresses they wore, the color of their skin or their hair. It was 40 years ago.

Uwimbabazi says that back then when they received visitors they would serve them a local drink made from ripe banana and after a brief conversation about how both parties were doing, the next thing would be to give the visitor an album photo to browse for no particular reason.

“Albums were the only way to keep memories in the form of photos, and we always carefully kept a negative too (an image, usually on a strip or sheet of transparent plastic film).”

Photos may be used for activism and publicity. Pictures/Net

She says they always invited a cameraman to capture special moments whenever they had a house party.

To show creativity

Photos don’t just connect us to our past, they remind us of people, places and occasions. Photography as we know it has come a long way. It is said to have started in the late 1830s in France. Joseph Nicéphore Niépce, a French inventor, generally considered the inventor of photography and a pioneer in this field, used a portable camera obscura to expose a tin plate covered with bitumen to light. This is the first recorded image that does not fade quickly.

With the development of technology, photography quickly became a source of information and communication. On the one hand, it was used as a form of creative self-expression – something that still happens today – but it also quickly became a tool that documented all of life, the good, the bad and the ugly.

Today, images not only give us fond memories, they also sell and have become a source of income for many people today.

Louis Sekamana, a model, says he earns from his photogenic nature which brings him advertising work. “Besides modeling, I work with creatives and photo studios and post photos on Instagram and Twitter,” Sekamana says.

Many companies, he says, ask him to advertise for them. “I advertised for the Skol Malt Rwanda initiative, RwandAir and Visit Rwanda, among others,” says Sekamana.

Social media enthusiast and influencer Linda Amanda appreciates creative photographers who share better photo angles.

“I live by my photos that I post on Instagram. I have agencies that ask me to advertise for them and promote their products, through my handles,” she says.

Amanda says she always tries to find beauty in everything around her and asks her personal photographer to capture the moments. Creativity, she says, is what makes her photos sell.

With the advent of smartphones, phones with high quality images are selling more than any other type. They are competitive with high quality cameras, which Amanda finds great because she can even find a good tripod and take pictures herself and edit them later for better images.

Hamza Kalisa, a photojournalist in Kigali, says, “With social media, many have put their images to good use, from creating a handle, to posting eye-catching images, to social media influencers and big shots. promoters,” he says.

He says creative photos are very important because everyone can benefit from them.

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