The best Chicago Advertising Reel Chicago has seen in 2021 Chicago coil
(Best of Chicago Advertising)
So here we are at the end of another year. In 2021, we experienced more freedom from the pandemic in the spring and summer as cases declined, but here we are back in a sort of partial quarantine as the omicron variant spreads.
While many companies have asked their teams to return to the office, advertising companies have encouraged their teams to work from home.
Smart and thoughtful.
There is a lot to be said for working from home, especially in the winter when there is snow and an increase in COVID cases. We’ll take risks and say it helps the creative person to create work in a relaxed setting rather than an office where everyone is craving an overly long meeting. We can support this theory with the creativity that Chicago coil covered this year. From Highdive’s Rocket Mortgage to Leo Burnett’s stunt “The Lost Class,” we’ve seen a real surge in Chicago creatives.
The campaigns we covered made us laugh. Others made us cry. And there were a few poignant submissions that got us to do both and most importantly – think about the product or the service. You will see in many of our articles that we refer to agencies not only by name, but as “our friends from…” This is because many agencies – Highdive, Burrell, Ogilvy, OKRP and EnergyBBDO to name a few, have become our friends.
It made us happy and proud to support the agencies and their creative work throughout such an eventful year. Reel Chicago saw our coverage expand significantly internationally and we were excited to bring this work to our point of sale.
ALSO READ: REAL AD OF THE WEEK
The work selected below is a testament to the long hours that dozens of writers, art directors, creative directors and clients have spent huddled in mostly isolated home offices:
Reel Chicago’s Top Advertising Campaigns for 2021
1. Rocket Mortgage “Some is better”
Highdive has landed on top of USA Today’s Admeter again, and rightly so. The agency’s two 60-second Super Bowl LV spots for Quicken’s Rocket Mortgage were ranked number one and two.
CLIENT: Rocket Mortgage | AGENCYY: High dive
2. Change the reference “The lost class”
3,044 students did not graduate this year due to gun violence. Working with Leo Burnett, Change The Ref ensured that these victims were not forgotten and forced lawmakers and gun supporters to face the consequences of their policies by creating “The lost class.”
To achieve this, a graduation ceremony was held in honor of The Lost Class – led by the most unlikely speakers.
CUSTOMER: Change Ref | AGENCYY: Leo Burnett
3. UU4VE PSA Vaccination “Reflections”
In the ongoing effort to get more of the nation vaccinated, a group of urologists have come together to try a completely different approach. Urologists united for vaccination education, a newly formed collective of more than fifteen of the brightest minds and greatest voices in urology, focused on studies that men who have had COVID, finding they are 6 times more likely to have erectile dysfunction.
The concept was developed by Quality meats, a creative boutique advertising agency that not only wrote and produced the PSA, but also designed the entire organization.
CUSTOMER: UU4VE | AGENCY: Quality meats
4. Miller Lite “The Shoezie”
To celebrate Father’s Day (June 20), Miller Lite and New balance collided to create the very first beer shoe, the Shoezie from DDB North America. Bringing together the father of light beer and the creators of the Dad shoe, the shoe-meets-koozie was designed to keep your beer cool in a fatherly way.
CLIENT: Miller Coors | AGENCYY: DDB, Chicago
5. Cars.com “It’s mathematical – everywhere”
Cars.com, a leading digital automotive marketplace and solutions provider, has announced the launch of its new national brand campaign of O’Keefe Reinhard & Paul, “It’s Matchical.” The new integrated initiative, ‘It’s Matchical’ is an evolution of the successful themes of Cars.com’s ‘We Met on Cars.com’ brand campaign in 2018.
In a series of video ads, car buyers wonder about the alien way they’ve been matched to the perfect car on the cars.com app. Shot by director Tarsem, an advertisement shows a car buyer wondering, “Did I find my car on cars.com or did it find me?” Shot in low light with a light musical background, the commercials evoked a mystical sensation that Chicago coil love.
CUSTOMER: Cars.com | AGENCYO: OKRP
6. Old Forester “Kentucky Turtle Derby”
While no fan can ride a horse during the Real Derby, Old Forester fans had the chance to “ride” a turtle during the 2021 Kentucky Old Forester Turtle Derby.
Partnering with creative agency Energy BBDO, Old Forester sought out real fans to transform into personalized digital jockeys that appeared on top of the turtles during their run. Contest winners were chosen the week of the race and their faces were rendered in 3D on the turtle they were chosen to ride. The jockeys were also asked to provide real, fun facts about themselves which were incorporated into the 11 minute film.
CUSTOMER: Old forester |AGENCY: BBDO Energy
READ ALSO: Reel Chicago remembers those who passed away in 2021
seven. Jeep “civilized savage”
Created by Highdive, the “Wildly Civilized” campaign for the all-new Jeep Grand Cherokee L 2021 summed up the perfect center of gravity of the high-end SUV ”, said Olivier François, Global Marketing Director, Stellantis. “It reflects the balance between sophistication and robustness, between know-how and capabilities, that only the Jeep brand can have. With the Grand Cherokee L, you don’t have to choose one over the other, you have the freedom to choose both.
CLIENT: AGENCY Stellantis: Diving at height
8. Toyota “Audacious”
Adventurous life awaited us in 2021! “The life of Siena” The campaign welcomed a refined and versatile minivan with a bold design, available all-wheel drive and improved fuel efficiency: the all-hybrid and the all-new 2021 Toyota Sienna.
The fully integrated campaign, created by Burrell Communications, was developed against long-standing Toyota Total Toyota (T2) marketing model, taking full account of traditional cross-cultural audiences across America. Toyota campaigns are integrated through a strategic brief, a creative idea and a media plan – and create a cohesive marketing approach including multicultural marketing and the overall market model.
CUSTOMER: Toyota | AGENCY: Burrell Communications
9. CDC “The Bums and the Bees”
Tim roper of F. Yeah and associates directed and 11 dollar bill provided editorial and post-production services for the spot that encourages Gen Xers to get screened for colorectal cancer.
The spot aptly titled “The Tramps and the Bees” uses humor to tackle a topic many men would like to avoid as a man sits down with his 45-year-old son and the son grows older. more uncomfortable with what he fears his father’s determination. to instruct him in the facts of life. He squirms when dad says, “Your mom and I did it,” but is relieved when the older man hands him a brochure about cancer screening.
CUSTOMER: CDC | AGENCY: Ogilvy
ten. Champion “Reverse Weaving Week”
Reverse Weave Week was created to recognize one of the most famous fashion items that hasn’t received the attention it deserves. In 2017, Reverse Weave was included in MoMA’s “Is Fashion Modern” exhibition as one of 111 items that shaped fashion history. Today, you see Reverse Weave on just about every celebrity and consumer of the past two generations. Champion is now turning everything upside down, to celebrate the brand as it should.
In the continuation of the reversal of things, Champion joined forces with the creator of the famous dance TikTok “Renegade”, Jalaiah Harmon, to create a “reverse” version of the viral sensation.
CLIENT: Champion | AGENCY: BBDO Energy
There are at least 10 more that we could easily list here, but we have to stick to a number. This is what happens when you keep celebrating the wonderfully talented people in Chicago advertising, production and post-production who do a great job.
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