The Advertising Regulatory Council of Nigeria bans the use of foreign models and voiceovers in Nigerian advertisements
The Advertising Regulatory Council of Nigeria (ARCON) has banned its members from using foreign models and voiceovers in Nigerian advertising materials.
This disclosure is contained in a statement entitled, “Ban on the use of foreign models and voice-overs on the Nigerian advertising medium/media”, released on Monday by the Council’s Director General, Dr. Olalekan Fadolapo.
Fadolapo said the new directive from ARCON, formerly known as the Advertising Practitioners Council of Nigeria (APCON), is in line with the Federal Government’s policy to develop local talent and inclusive economic growth for the country’s sectors. , including advertising.
What the statement says
The statement reads in part,
- “In line with the Federal Government’s policy of local talent development, inclusive economic growth and the need to take necessary measures and actions aimed at developing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria, being the apex of advertising, publicity and marketing communications” The regulatory agency of the federal government, in accordance with its statutory mandates, responsibilities and powers as conveyed by the Regulatory Board of advertising from Nigeria, prohibits the use of foreign models and voice-over artists on any advertising used on the Nigerian advertising space from October 1, 2022.
- “All commercials, advertisements and marketing communication materials must use only Nigerian models and voiceover artists.
- “Ongoing campaigns are allowed to expire. However, subsequent requests for revalidation for continued exposure of these materials will not be granted by the Advertising Standards Committee.
- “Advertisers, advertising agencies, media houses, the advertising community and the general public are urged to take note.”
At the end of the line
This new ARCON directive will help strengthen the Federal Government’s policy on local content development, create more jobs for young Nigerians and conserve scarce foreign currency.
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