The 5 best outdoor advertising locations in Los Angeles – NoHo Arts District
Los Angeles is the mecca of retail, fashion, entertainment, and media. Home to Hollywood movie studios, the lavish architecture and landscaping of Beverly Hills, and the vast Pacific Ocean, it’s an attractive place for many brands to advertise and sell their wares. Los Angeles is home to around 3 million people, many of whom are concentrated in the areas we will discuss in this article. Los Angeles billboards come in many forms, and there are a plethora of locations to choose from, from illuminated banners to full building displays. Different areas of the city host different types of traffic. Some neighborhoods may not have as much tourism, but have a strong culture of local consumers. Los Angeles is a sprawling city, making it a great place to advertise outdoors. However, it can also make it difficult to know where to start. Let’s take a look at five of the most popular places for tourists and locals to visit in the city with outdoor advertising opportunities.
- Hollywood & Highland
Hollywood & Highland is arguably the city’s biggest tourist attraction. Around the corner are sprawling malls, the famous Chinese Theater, Ripley’s Believe or Not, and of course the Hollywood Walk of Fame. As you enter Hollywood & Highland there are several billboards, bus signs, and illuminated banners which are great places to get noticed. Further down the wall of fame are many other advertising opportunities. Thousands of people visit the Hollywood Walk of Fame every day, making it a prime location for outdoor advertising.
- Staples Center
The Staples Center is one of the largest venues in Los Angeles. It hosts sporting events, concerts, conventions and much more. Located in the heart of downtown, numerous billboards, building displays, digital billboards and outdoor signage are located in the surrounding area. An ad placed here would benefit from the busy tourism and local traffic that inevitably builds up throughout the day. Ads in downtown LA could target a variety of audiences, as the city is home to a diverse population.
- venice beach
Venice and its surroundings are full of opportunities for outdoor advertising. The promenade and Abbot Kinney are prime spots to advertise to beachgoers and young shoppers wandering the shops or going out to eat. The promenade offers a ton of opportunities for billboards as well as building space. It is one of the biggest tourist and local stops in the city and an advertisement placed here would benefit from the large amount of traffic circulating in the area. In addition to billboards, there are also street posters and illuminated banners that hit the beach scenery. It’s a really fun place for brands to advertise their products. Venice would be a great location for brands looking to reach a young adult audience.
UCLA has multiple outdoor advertising opportunities leading up to the school and in outdoor campus spaces. Advertising here would target college-aged students, but also teachers and parents of students. It is a great place to advertise brands that offer useful services that would benefit young residents as well as catering businesses.
The area around UCLA has a few fairly affluent communities, so high-end brands would do well to place an advertisement in the neighborhoods surrounding the school. Residential areas near UCLA are home to older, more established residents, so this is a great place to target these audiences as well.
- Griffith Park
Griffith Park is the largest urban park in the country and the only urban park with wild cats. It is home to the Griffith Observatory, where visitors can enjoy science exhibits, shows, and admire views of the city after a hike in the park. The neighborhoods around Griffith Park are prime locations for outdoor advertising, with numerous billboards, building displays, and street-level advertising space. Griffith Park and Los Feliz are popular areas of the city for locals, making it a great place to advertise to the community. Lifestyle brands and clothing companies would do well to place outdoor advertising here.
These five locations are great places to start looking for outdoor advertising opportunities. The Hollywood, Downtown, and Westside locations all offer different types of audiences and communities, so decide what type of audience you want to reach with your placement. If you are looking for a younger audience, any community in Los Angeles would be a good place to target. For older audiences, more established residential communities in the Westside and near the UCLA campus might be a place to consider.