Stagwell Agencies Win 2021 Association of National Advertisers Multicultural Excellence Awards


The Anomaly and 72andSunny campaigns won 6 victories including the Grand Prix in the “Socially Responsible” category

NEW YORK, October 27, 2021 / PRNewswire / – Stagwell announced today that two of its agencies, Anomaly and 72andSunny, have been recognized in the 2021 Association of National Advertisers (ANA) Multicultural Excellence Awards.

Stagwell is the challenger holding company created to transform marketing. (PRNewsfoto / MDC Partners Inc., Stagwell Inc.)

Anomaly and 72andSunnny combined to score six total wins in an array of multicultural marketing categories including: Asian, Demonstrated Growth, LGBTQ + (Lesbian, Gay, Bisexual and Transgender), Print, Budget and Socially Responsible, where Anomaly has crowned a highly decorated evening with a grand prize for its “When we all vote” campaign in partnership with Vote hard. With four wins in total, Anomaly received more awards than any other agency at the event. 72andSunny won two awards for “Football is for Everyone” in the LGTBQ + and Low Budget categories.

Other recognized client partners include National football league, Netflix, Can-Am on the road and Don Julio.

“ANA Multicultural Excellence Awards spotlights agencies that are raising the bar for multicultural marketing in the advertising industry,” said CEO and President of Stagwell. Mark Penn. “These accolades are a testament to Stagwell’s core belief that the marriage of data-driven information and authentic, eye-catching creativity leads to effective marketing results.”

Winning campaigns include:

  • When we all vote – A component of Michelle Obama’s When we all vote, this Anomaly campaign was a rallying cry to engage and challenge Generation Z to prepare to vote ahead of the 2020 election season. He is a Grand Prize winner in the Socially Responsible category.

  • Football is for everyone – 72andSunny has teamed up with longtime client partner the NFL to show support for Carl Nassib, the first active NFL player to be openly gay and plant a flag for what he believes: football is for everyone. The team created a powerful film in partnership with LGBTQ support organization The Trevor Project, generating donations to the nonprofit.

  • Don Julio Cinco de Mayo – Anomaly worked with Don Julio encourage consumers to support their favorite local establishments, as well as introduce a fund in honor of the founder of the brands who will commit $ 1 million helping over the next four years charities supporting Mexican bartenders and restaurateurs.

  • welcome to our world – Effort between Anomaly and Netflix to celebrate the various AAPI artists and creators who have strengthened Netflix’s extensive global content offering and to highlight the contributions of AAPI talents to the entertainment industry.

  • Can-Am On-Road Female Mentorship Program – Anomaly and Can-Am have teamed up to launch a program designed to help overcome the barriers that prevent women from experiencing the power of motorcycles through inclusion and education.

The ANA Multicultural Excellence Awards program showcases the best examples of multicultural marketing – work that showcases powerful cultural insights that ultimately help brands connect effectively with diverse consumers.

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