Social Advertising: Alum’s Comedy Redesigns of Iconic Company Logos a Success on Tik Tok | Dunn County News
Emily Zugay, a University of Wisconsin-Stout alumnus, started using Tik Tok in February as a fun hobby, never realizing she would rack up millions of views and grab the attention of some of the biggest companies. of the country when she jokingly shared the redesigns of their well-known logos. .
Starbucks, McDonald’s, H&R Block, and even Apple have all fallen victim to the Zugay overhaul.
When Zugay, a 2019 entertainment design graduate with a concentration in animation, realized that Tik Tok’s algorithms allowed her to quickly gain followers, she started posting her redesigns.
In a Tik Tok video from September 8, Zugay tells his viewers:
“I got a college degree in design and redesigned some popular logos, I think we can all agree they’re ugly,” she said in a deadpan voice to the camera.
The famous green Starbucks logo appears. “I don’t like anything about it,” she said. “I hate this green color.”
The redesign features two pastel stars overlaid on a purple circle with misspelled coffee.
She also created a circle for the H&R Block logo, and Apple’s iconic brand became an orange square with the word apple in an unusual font.
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She urged McDonald’s to get rid of the knees in the golden arch logo and instead focus on type O like in onion rings and spell it McDoalds.
“When you spell it wrong, it makes you laugh more than once,” Zugay said in an interview.
Her first video has racked up over 18 million views. The second video, in which Zugay remade the logos of Target, Tik Tok and NASA, has been viewed over 10 million times.
The answer is “surreal”
“There are people who still believe this is for real,” said Zugay, who lives in Grand Rapids, Michigan. “I thought it would be fun to redesign the logos terribly. I used words that I picked up in reviews of my UW-Stout courses that helped me explain why my designs were better. keep my face as serious as possible. We’ve all been in a situation where there’s someone who thinks they’re uniquely good at a task, and they just might not be. J tried to become that person.
Zugay never expected to greet viewers, or for companies to flood his comments asking him to redesign their logos as well.
Tampax, The Washington Post, and Tinder have all received their overhauls. Many companies that Zugay has redesigned have chosen to replace their Tik Tok profile photos with Zugay’s comedic redesigns.
“Honestly, I didn’t see it coming,” Zugay said of the viral posts. “It’s crazy how well it goes.
“It’s surreal to work in cahoots with these companies,” Zugay said. “The fact that it’s so light makes it less scary. I just tried to do everything you shouldn’t be doing as a designer. I try to imagine producing the worst product possible, while trying to keep it a little believable. It could be a graphic designer in high school. It’s my aim.
One of his favorites has been the Detroit Lions; she used lines to represent the National Football League team. She won free tickets to an overhaul match and players received shirts with her logo on it. Zugay received one of the jerseys signed by the team members.
She recently redesigned Amazon’s smile logo to Amason with a brown square below to describe the company’s use of the boxes.
Michael Heagle, assistant professor of design at UW-Stout, said Zugay’s on-screen character couldn’t be more different than she is.
“I’m sure I speak for all of her instructors when I say that Emily is actually a positive, bubbly design lover and not a disgruntled stranger,” said Heagle, acting director of the animation program and digital media.
“And while her intentionally naive takes on old-fashioned browns are sharp and hilarious, she’s actually a quite competent designer in her own right, despite all the evidence she concocts otherwise. Am I to say that the design work depicted is not indicative of the standard we are aiming for at UW-Stout? May be. But the philosophy on display – that of challenging old standards and holding giant companies to the test in serving the general public is something I can applaud. “
Heagle is thrilled with Zugay’s success and his ability to grab the attention of businesses.
“The fact that they are reverting their social account logos to its improved versions shows just how influential a social media user can be,” Heagle added. “And if we can get a giant company to change their logo to something fancy with the power of a video, what else can we do to make them change for the better? “
Jesse Woodward, a UW-Stout animation and digital media design speaker, said Zugay’s series is creative and humorous. “Emily has created a series with a unique online personality that shows the importance of good design but in an ironic and fun way,” he said. “In my class, Emily was creative, hardworking and not afraid to go above and beyond.”
Zugay is working to monetize the Tik Tok videos and plans to release a few more along with more logo redesigns.
Zugay has a pet portrait business, in which she draws people’s pets, which has grown thanks to her fame on Tik Tok. She also plans to continue this activity.
“I just want to entertain people and have fun with what I’m doing,” she said. “Trends come and go. I would love to be here for the long term and work on my career. Hope this opens up opportunities for me.