Remember that the Chesa Boudin campaign attempted to advertise on Nextdoor, the ads were quickly removed
A faction of the Recall movement Chesa Boudin bought around $ 2,000 worth of ads on Nextdoor, but the neighborhood-centric social network removed the ads and refunded the payments.
Campaign finance is my problem, so at election time I often scan the last pages of California Fair Political Practices Commission Form 460 documents posted on the San Francisco Ethics Commission website. And in the current era of California recall mania, always election time.
This week’s cruise brought in something I had never seen before – payments to the curious neighbors complaint aggregation website Nextdoor. Clearly labeled as ‘advertising‘ payments, these were bought by the original Recall Chesa Boudin campaign which started in March of this year, and not by the rival faction known as Safer SF Without Boudin which was created. the following month and claims to be a more democratic party. -driven effort.
The Recall Chesa ads from Group 1, led by former Republican mayoral candidate Richie Greenberg, were five Nextdoor ads totaling just under $ 2,000, according to the latest campaign fundraising records. But while the Nextdoor platform initially accepted the ads, they were quickly removed after being displayed for “three or four hours,” or maybe a little longer, as Greenberg tells SFist. Campaign records show that payments for the ads were almost immediately refunded to the recall campaign.
That’s because Nextdoor doesn’t allow political advertising, a position they reiterated ahead of the 2020 election. A Nextdoor spokesperson told SFist that “all of those ad fees have been waived and the ads have been waived. are not live “. In previous announcements, the company has said, âNextdoor’s mission is to empower neighborhoods to build stronger local communities and we will do this by building bonds of trust between neighbors. We have taken a strict approach to political ads and have banned them from the platform. “
Overall, a $ 2,000 political ad purchase doesn’t make sense in a market like San Francisco. (Remember Juul spent roughly $ 11.6 million in their unsuccessful 2019 effort to defeat a vaping ban.) So two thousand dollars is little potatoes. But perhaps the most important thing to remember is that online platforms are still looking to deal with political ads. The old model was simply not to allow ads during election time. But when all kinds of recall efforts are going on in perpetuity, election season advertising policies can end up becoming permanent advertising policies.
Note: This post has been updated with the comment from Nextdoor.
Related: Washington Post denounces “inaccurate” reports by local media critics of Chesa Boudin [SFist]
Images: (Left: SF District Attorney; Right: Screen Gems Television)