Reddit now has built-in integration with GIPHY

Reddit and GIPHY announced a new partnership on Wednesday that brings built-in GIF search to the social network’s comments section. Starting today, Reddit users will be able to use GIPHY to add GIFs to their comments on supported subreddits.

As detailed by GIPHY in a blog post, the new partnership will make it much easier for Reddit users to share GIFs on the social network. Previously, GIFs in Reddit comments were only available through Powerups – which is a feature limited to a limited number of users. Now everyone will be able to enjoy GIFs.

However, not all subreddits will allow Reddit users to share GIFs using the GIPHY integration. The new feature is an opt-in feature for SFW (safe for work) and unquarantined subreddits. This means that moderators will be able to decide whether or not users can use GIFs. New subreddits created from now on will come with GIPHY integration enabled by default.

GIPHY expects the new partnership with Reddit to “empower users” as they can now have more dynamic and personal conversations on the platform.

Simply put, GIFs in comments allow users to have richer and more dynamic conversations through visual media. It brings an extra layer of personal expression to Reddit comments and a more seamless experience on the platform for users who have historically posted GIF links (requiring one click).

The new GIPHY integration is rolling out to Reddit users on the web and in the mobile app.

More recently, Reddit also announced new limited-edition blockchain-backed avatars that are now available for purchase through Reddit Avatar Builder, along with improvements to its own search engine. These features are now also available to all Reddit users.

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