RAIN THE GROWTH AGENCY EXPANDS ITS DIGITAL CAPABILITIES
PORTLAND, Oregon., February 2, 2022 /PRNewswire/ — Rain the growth agency, the leading independent full-service DTC advertising agency, is expanding its digital capabilities to support clients with the latest tools and technologies to drive transformational growth. The addition of new roles and expertise will support the continued growth of OTT investments, paid search and paid social advertising.
“The pandemic has propelled viewership of digital media content across all platforms and we are empowering our clients to leverage these channels for better audience targeting, media planning and measurement,” said Jennifer EenigenburgVice President, Digital Media at Rain the Growth Agency.
In 2021, the agency saw 89% growth in paid gross social media billings and 47% growth in paid search campaigns. Three new departments have been created: Product, Digital Video and Support. These departments will enable Rain the Growth Agency to offer its clients a comprehensive digital strategy across all channels, optimize the use of tools across all advertising technology, and provide extraordinary service to new and existing clients. .
“Our ability to leverage the agency’s expertise in branding, research, data and insights allows us to provide personalized digital media and budget recommendations to meet the goals of customers,” said Marc YesayianChief Digital Officer, Rain the Growth Agency.
Digital campaigns will also benefit from improvements and expansion of the analytics offering, including a new dedicated data visualization team and a data and audience strategy unit that will enable cross-channel strategic measurement focused on audience and advanced dashboard capabilities.
“We had over a dozen strategic new hires joining our digital teams in 2021 and we are continue to hire in virtual roles across the United States,” said Joy McCammonSenior Vice President, Talent Management at Rain the Growth Agency.
Key new hires include:
- Sarah Attadirector, digital video
- Kevin Lynchdirector, data and audience strategy
- Adam LutzGroup Director, Digital Media Strategy
- Nat Jonescreative director, digital
- Clayton Scottgroup manager, product
Rain the Growth Agency will continue to explore and refine new digital growth opportunities through 2022, including test and learn roadmaps, attribution, vendor partnerships and regular identification opportunities for current customers to optimize efforts to market.
About Rain the Growth Agency
Rain the Growth Agency is an independent, women-led, performance-driven, fully integrated advertising agency. We combine strategy, creation and production with audience targeting, dynamic cross-channel media investment and advanced analytics to achieve sales and branding goals simultaneously, without compromise. Our holistic approach to transactional brand building produces transformational growth for clients ranging from fast-paced DTC companies and category disruptors to established brands with traditional models. For over 20 years, we’ve been building companies like Peloton, Chewy, Wayfair, Headspace, Humana, USAA, 23andMe, SimpliSafe, and 1-800 Contacts. Based at Portland, OR and co-founded in 1998 by Michael Cardinalour agency has more than 260 employees nationwide.
Editor’s notes: Rain the Growth Agency has guided over 40 clients with successful OTT placements in 2021. For more information on the agency’s OTT capabilities and experience, visit https://ott.rainforgrowth.com/.
SOURCE Rain the Growth Agency