Perion’s Search Advertising Business Unit, CodeFuel, Wins Microsoft Advertising Sourcing Partner of the Year Award

TEL-AVIV & NEW YORK, February 10, 2022–(BUSINESS WIRE)–Perion Network Ltd. (NASDAQ: PERI), a global advertising technology company, today announced that its Search Network advertising business unit, CodeFuel, has been named Microsoft Advertising’s 2021 Sourcing Partner of the Year for the region. EMEA.

This prestigious award is given to the company that has demonstrated excellence in partnering with Microsoft Advertising in all areas of collaboration. This recognition is based on key results of the partnership, including engagement, revenue growth, adoption of search and native features, and scale of joint activities.

“With a partnership with Microsoft that spans more than a decade, being recognized as Microsoft’s Advertising Partner of the Year is the culmination of our work together thus far, and we believe this is just the start,” said Doron Gerstel, Perion’s CEO.

“The pandemic has seen an unprecedented explosion in the e-commerce sector, the equivalent of years of growth,” Gerstel added. “As a result, advertisers have allocated more of their budget to the search category, where consumers express their highest level of purchase intent, making our partnership with Microsoft Advertising even more strategic. Together, we remain committed to growing our network of publishers while maintaining the impeccable quality standards that mean so much to both of us.”

“Microsoft Advertising is delighted to show our appreciation and recognize the well-deserved recognition of CodeFuel, a Perion company, with the EMEA Sourcing Partner of the Year award. Our partners are critical to our business and it’s a privilege. to recognize those who lead with a spirit of collaboration, innovation and inclusive behavior.”

“Our partners have demonstrated a strong commitment to their customers and their communities during a time of uncertainty and disruption,” said Sean O’Connor, director of international marketing at Microsoft Advertising.

“The award theme ‘Together We Are Limitless’ truly reflects the spirit in which we have worked with Microsoft Advertising to achieve fantastic year-over-year growth results. We have achieved this through continuous technology investment and a consistent focus on quality,” said Tal Jacobson, General Manager, CodeFuel.

“The close collaboration between the teams has allowed us to introduce new features to our search technology suite and expand our network of publishers globally. We look forward to expanding the category through further collaboration. continues and fostering success for publishers and advertisers,” added Jacobson.

About Perion Network Ltd.

Perion is a global technology company that provides strategic business solutions that enable brands and advertisers to effectively ‘Capture and Convince’ users across multiple platforms and channels, including interactive connected television or iCTV. Perion achieves this through its synchronized digital branding capabilities, which focus on high-impact creation; content monetization; its brand search network, in partnership with Microsoft Bing; and social media management that orchestrates and optimizes paid advertising. This diversification positions Perion for growth as budgets change between categories.

About CodeFuel

CodeFuel, a Perion company, offers powerful search solutions for publishers and media buyers. Its suite of search technologies provides publishers with tools to improve user experience and drive revenue on desktop and mobile. Learn more at www.codefuel.com or follow us on Twitter @Code_Fuel.

Forward-looking statements

This press release contains historical information and forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 with respect to Perion’s business, financial condition and results of operations. The words “will”, “believe”, “expect”, “intend”, “plan”, “should” and similar expressions are intended to identify forward-looking statements. These statements reflect Perion’s current beliefs, assumptions and expectations regarding future events and are subject to risks and uncertainties. Many factors could cause Perion’s actual results, performance or achievements to be materially different from any future results, performance or achievements that may be expressed or implied by such forward-looking statements or financial information, including, among others, failure to realize the anticipated benefits of the companies and businesses we have acquired and may acquire in the future, risks relating to the integration of companies and businesses we acquire, including employee retention and customer acceptance; the risk that such transactions will divert management and other resources from ongoing business operations or otherwise disrupt the conduct of such activities, potential litigation associated with such transactions, and general risks associated with Perion’s business, including intense and frequent changes in the markets in which the companies operate and in general economic and business conditions, loss of key customers, unpredictable sales cycles, competitive pressures, market acceptance of new products, inability to achieve efficiency and cost savings, changes in business strategy and various other factors, whether or not referenced in this press release. Various other risks and uncertainties may affect Perion and its results of operations, as described in Perion’s reports filed with the Securities and Exchange Commission from time to time, including its Annual Report on Form 20-F for the fiscal year ended on December 31, 2020 filed with the SEC on March 25, 2021. Perion undertakes no obligation to update these forward-looking statements.

Source: Perion Network Ltd.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220210005530/en/

contacts

Perion Network Ltd.
Rami Rozen, Vice President of Investor Relations
+972 (52) 5694441
[email protected]

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