NFF warns businesses against misleading advertising

The Football Association of Nigeria and its marketing consultants, Pamodzi Sports Marketing Limited, on Sunday issued a stern warning to all companies and businesses engaging in or planning to engage in ambush marketing and intentionally misleading advertising around the campaign of the Super Eagles at the 33rd Africa Cup of Nations in Cameroon must abstain or face legal battles.

Chairman and CEO of Pamodzi Sports Marketing Limited, Chief Mike Itemuagbor said the NFF and his company are upset with the activities of some companies who have chosen to surreptitiously harvest where they have not sown by identifying themselves to the Super Eagles brand in an illegitimate and despicable manner.

“We saw a company calling itself ‘PopCola’ and intentionally using the Super Eagles group photo for newspaper advertising and linking it to the Africa Cup of Nations in Cameroon. It’s a despicable decision and they should be ready to face a legal battle if they don’t issue a public apology within the next 48 hours and refrain from such a scam. Another company is called ‘Trophy’ and intentionally made a similar ambush and misleading advertisement,” Itemuagbor said.

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“For the avoidance of doubt, Coca-Cola is the Official Soft Drinks Partner of the NFF and the Super Eagles and the company and brand with the legitimate right to identify with the team. It is the company that has kept faith with the NFF and the Super Eagles through good times and bad and should reap where they have sown.

“In the same vein, Nigerian Breweries PLC is the company and 33 Export is the brand that can thus identify with the Super Eagles as the official beer. This company and the product in question have done extremely well in staying loyal to the NFF and the Super Eagles through thick and thin. We will not sit idly by while undeserving companies try to identify with the team because it is doing well, at the expense of those worthy companies that have collaborated and partnered with the NFF over the years. .

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NFF communications director Ademola Olajire added that the Federation will not accept any further acts of ambush or intentional misleading advertising from individuals or companies who have not contributed in any way. to the team’s preparations for the 33rd Africa Cup of Nations or previous championships and tournaments for that matter.

“The NFF is outraged by the activities of companies involved in this unhealthy trade. We noted those who violated fine marketing principles and informed our attorneys accordingly. Any other violations will only complicate matters for these businesses and corporations.

“Certain companies and organizations have chosen to partner and collaborate with the NFF for the benefit of the National Teams and we recognize, appreciate and applaud their investments and efforts. We will not remain silent while their rights are stealthily abused by some companies that have no prior relationship with the NFF or the Super Eagles.

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