Mohit Lohia joins The Times as new Head of Digital Advertising

We are delighted to announce that Mohit Lohia will join The Times as Senior Vice President and Head of Digital Advertising Engagement.

In this role, Mohit will report to me and work with New York Times Advertising to elevate brands through the world’s most premium advertising experiences and help clients make their mark. Partnering with Lisa Ryan Howard, Global Head of Advertising and Marketing Solutions for The Times, Mohit will be responsible for leading the next chapter of ambitious advertising product innovation in our offering as we continue to create unparalleled, scalable and high-performing advertising offerings. for our customers.

“Hiring Mohit is a key part of the next step in our strategy – scaling our premium advertising products across all of The Times subscriptions,” said Alex Hardiman, Chief Product Officer, The New York Times Company. “By taking the successful advertising model built around our Core News product and leveraging our large and growing audience, we will leverage Mohit’s breadth and depth of experience in data innovation and advertising for us. help continue to drive results and further complement our subscription business. ”

Mohit joins The Times from Amazon, where for the past eight years he has worked to build and scale different businesses, from advertising to retail and Alexa. Most recently, he served as Managing Director responsible for leading the product, data and engineering teams to grow the ad offering with new ad-supported shopping experiences on the homepage. , Deals, Alexa and Amazon Sites.

“A key differentiator for our advertising business is our premium and exclusive advertising strategy, and we look forward to partnering with Mohit to continue to drive the expansion of our advertising experiences across the entire Times portfolio,” said Lisa Ryan Howard. , Head of Global Advertising and Marketing Solutions, New York Times Advertising. “Our team has built a strong foundation and built our dynamic growth business, and we have ambitious goals that Mohit will participate in by bringing even smarter data solutions and advertising products to our partners.”

We’re excited to build momentum around our innovative advertising products and strategies, focusing on creating high-quality, privacy-friendly solutions that have a measurable impact for customers.

Please welcome Mohit to The Times!

–Alex Hardiman

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