Lopez Negrete Communications Wins 17th Best of Show and Most Gold Medals at American Advertising Federation-Houston ADDY Awards Show

HOUSTON, February 18, 2022 /PRNewswire/ — Lopez Negrete Communications, Inc., the largest independently owned and operated full-service Hispanic agency in the United States, took home the award for top-earning agency of the evening with a total of 32 American Advertising Federation-Houston Chapter awards, including “Best of Show” in the Broadcast category. This marks the 17and times the agency has won a “Best of Show” award in this competition throughout its history.

The campaign that won “Best of Show” honors is “Hablemos De Tu Descanso” (Let’s talk about your rest), created for first-year client Mattress Firm. The goal of the campaign was to raise awareness of Mattress Firm’s sleep experts and the ability to find the right mattress for everyone’s unique sleep. The agency produced campaign assets across a variety of mediums, including traditional and digital. The winning broadcast work can be viewed here: Mattress Firm: Hablemos de tu descanso – Lopez Negrete Communications

“This year’s wins really showcase the diversity and depth of the agency’s work, from the range of clients in various categories, to the mediums we work with, and the cultural diversity as well. Recognition of the work we have done for FEMA (www.ready.gov) through the Ad Council is a stamp of approval at the highest level,” said Alex López Negrete, President and CEO of Lopez Negrete Communications. “And a very big win for our client Mattress Firm, considering this is our first year as a Hispanic referral agency. We couldn’t be prouder to share these accolades with our client partners, vendors and members. of our team.”

ADDY’s full scope of wins for Lopez Negrete Communications includes:

  • Firm mattress
    • Best of Show, one gold, two silver, three bronze
  • motivation 76
    • Two Gold, one Silver, two Bronze
  • Walmart Inc.
    • A goldtwo Silver, four Bronze
  • The advertising board
    • A goldtwo Silver, two Bronze
  • Unilever
    • A goldone Silver, one Bronze
  • The curious society
  • Bank of America
  • WorldFest-Houston Film Festival
  • Lopez Negrete Communications, Inc.

The American Advertising Awards is the largest and most representative competition in the advertising industry, attracting more than 40,000 entries each year in local AAF club competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

SOURCE Lopez Negrete Communications, Inc.

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