HUAWEI Ads Invites Philippine Advertising Partners To Explore Joint Business Growth


A unique programmatic advertising platform to amplify the brand’s message in Huawei’s mobile ecosystem

Manila, Philippines, June 30, 2021 / PRNewswire / – Huawei’s mobile advertising division, HUAWEI Ads, Expands Business by Philippines by introducing more partner support and various advertising solutions, aimed at encouraging local advertisers to integrate the platform and amplify their brand messages in the Huawei ecosystem.

HUAWEI Ads is a one-stop programmatic advertising marketplace created by Huawei Mobile Services. The platform provides various advertising solutions and end-to-end assistance to advertisers to achieve joint business growth in the digital advertising environment. Interested advertisers can visit to download the HUAWEI Ads media kit and book a demo session to learn more about the platform.

Launched in 2020 in the Asia Pacific region, HUAWEI Ads is a one-stop, programmatic advertising marketplace designed for Huawei devices. The service integrates with the underlying algorithms and architecture of Huawei devices, making it the most effective platform to reach Huawei’s more than 730 million global users on devices such as smartphones. , PCs and tablets.

With HUAWEI Ads, advertisers can choose from a variety of placement advertising options in Huawei’s native and third-party apps, depending on their campaign goals. Currently, HUAWEI Ads is integrated with over 10,000 high traffic third party apps in APAC. In addition to standard display ads, HUAWEI Ads also offers innovative formats such as custom placements on AppGallery, Huawei’s official app store, and new search ads on Petal Search.

The HUAWEI Ads platform supports real-time and programmatic bidding, as well as precise targeting features like lookalike audiences and retargeting. This ensures that the advertiser’s posts and placements are directed to the ideal users who match their consumer demographics. Additionally, HUAWEI Ads provides tools like smart bidding and smart banners, along with one-click install links, to give advertisers more control over ad settings.

In addition, all HUAWEI ad inventories have been integrated with the international standard Open Measure Software Development Kit (OM SDK). It is a set of software tools designed by IAB Tech Lab to facilitate visibility of measurement data by third parties. OM SKD Compatible Media helps generate consistent ad visibility reports for every ad placed in the app environment, providing HUAWEI Ads advertisers with accurate and consistent independent third-party data to better assess their ad performance and ensure fairness and transparency in the programmatic announcements market.

Comprehensive support to promote the growth of the company

HUAWEI Ads also provides end-to-end support from the onboarding process to optimizing ads for Philippines advertisers in a commitment to create a sustainable digital advertising environment. Qualified advertisers and agencies certified in Philippines will be able to benefit from the following advantages:

  • Free advertising credit for direct advertisers eligible for the trial program

  • Media spend discounts for eligible and certified agencies

  • Dedicated support from the local team to guide the onboarding process

  • Expert training on configuring and optimizing advertising campaigns

  • New Product Beta Testing Opportunities for Certified Partners

Advertisers interested in the HUAWEI Ads service can visit to download the HUAWEI Ads media kit and book a demo session to learn more about the platform.

SOURCE Huawei mobile services

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