HIGHLIGHTS OF THE AMERICAN ADVERTISING FEDERATION (AAF) ADMERICA NATIONAL CONFERENCE
- Winners of this year’s American Advertising Awards, a three-tier national competition recognized as the industry’s largest and most representative competition. Over 25,000 entries were received. The awards are often seen as a lens offering a glimpse of work that could also perform well at the Cannes International Festival of Creativity to be held later in June.
- Winners of the National Student Advertising Competition (NSAC), the first college advertising competition on behalf of an actual corporate client. The competition involved more than 2,000 students
- Gold Medal Recipient Barton A. Cummings Award, the AAF’s highest honor for volunteer service
The President and Vice President of the AAF Board of Directors were also announced for the 2022-2023 year.
AMERICAN ADVERTISING AWARD
A total of 68 Gold ADDYs were awarded, as well as two Mosaic ADDYs, two Special Judges Awards and a Best of Show. Best of Show went to BooneOakley and StarMed for the “Don’t Get Vaccinated” outdoor campaign for Wilmore Funeral Home. A second Best of Show was awarded in the student part of the competition. The winning campaign was “Bose Dreams” by Brigham Young University @BYUadlab.
“The creative work of 2021 has exceeded our jury’s expectations this year,” said David Campbell, Chairman of the National American Advertising Awards Committee. “By the nature of the three-tier competition, National ADDYs always remain the most difficult to achieve in our industry.” He added: “Now we are focusing on the 2022/23 competitive season which opens in a few months.”
NATIONAL STUDENT ADVERTISING COMPETITION
Customer of this year, Meta Questchallenged students to develop a campaign that would make Quest 2 an essential and coveted product for students and those preparing for college. Texas University of Technology was named the winner of the 2022 Competition. Liberty University placed second and the University of California at Berkeley finished third. Said Ayanna JacksonEVP Diversity, Equity & Inclusion and Education at AAF, “I can think of no better way to attract talent to our industry than by spotlighting the best and brightest young people considering a career in advertising and marketing. This is what this competition aspires to achieve,” noting that “many of the participating students go on to promising careers in business.”
BARTON A. CUMMINGS AWARD
Michael Weberowner and president/creative director of CMR Studios, was awarded the prestigious Barton A. Cummings Reward for volunteer service. The award was established in 1994 in memory of the late Bart Cummings, CEO of Compton Advertising (now Saatchi & Saatchi) who believed that dedication to serving the industry and promoting the social and economic values of advertising were as important as any business-related endeavor. Mr. Weber was recognized for his more than 17 years of service in helping to shape, structure and judge the AAF’s American Advertising Awards, among other contributions. “The AAF recognizes the importance of volunteer service if we are truly to be a unifying voice for publicity and to support the AAF locally, regionally, regionally and nationally,” said Steve PachecoPresident and CEO of the American Advertising Federation, adding, “As a past recipient of this award, I can witness firsthand what it means to be on the receiving end.”
2022-2023 BOARD ANNOUNCEMENT
The AAF announced that Tiffany R Warren, EVP, Chief Diversity & Inclusion Officer at Sony Music Group, will serve as Chairman of the Board for a second year in 2022-2023. Ms Warren was initially elected chair of the board for the 2021-2022 term. In addition, Helen Lin, Chief Digital Officer of Publicis, has been named vice-president. Both roles come into effect July, 1st, 2022. “We are extremely grateful and grateful that Tiffany has agreed to chair the Board of Directors for a second year and to continue to lead our efforts in supporting the Mosaic Center, as well as adding more HBCUs and Minority-Serving Institutions at our 130 college chapters,” Pacheco said. expand our relationships and expertise in the digital space. Helen is an ADCOLOR Legend, Multi-Media Star and Honored Game Changer, among other industry recognitions. I’ve said this many times before – we’re lucky to have such talented talent as Tiffany and Helen in our corner.
The next ADMERICA conference will take place at St. Louis, Missouri on June 3-6, 2023.
Founded in 1905, the American Advertising Federation (AAF) acts as the “unifying voice of advertising”. Its membership is made up of more than 50 member companies made up of the country’s leading advertisers, agencies and media companies; a national network of more than 150 local clubs representing 40,000 advertising professionals; and over 140 university chapters with 4,000 student members. The AAF runs a host of programs and initiatives including Advertising Day on the Hill, Advertising Hall of Fame, Advertising Hall of Achievement, American Advertising Awards, National Student Advertising Competition , the Mosaic Awards, the program for the most promising multicultural students. and AdCamp for high school students. Follow us on social networks: Facebook, TwitterInstagram and LinkedIn, or find us on https://aaf.org.
SOURCE American Advertising Federation