Global Print Advertising Industry to 2026

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DUBLIN, August 31, 2021 / PRNewswire / – “Global Print Advertising Market Report & Forecast 2021-2026” has been added to ResearchAndMarkets.com offer.

Print advertising is one of the oldest and most widely used forms of media, consisting primarily of consumer newspapers and magazines. It is versatile, creative, engaging, and can be accessed easily by anyone. However, due to the digitalization of the media, people have moved from print channels to electronic channels. As a result, organizations now spend more on digital ads than on print ads.

This change has therefore affected the growth of the global print advertising market. According to the publisher’s new report, titled “Global Print Advertising Market Report & Forecast 2021-2026”, the market has reached a value of 67.3 billion US dollars in 2020. Despite declining market growth and competition from new advertising media such as Internet and mobile advertising, print advertising still accounts for a significant share of the global advertising market. This can be attributed to a number of factors.

Much of the world’s population still subscribes to newspapers and magazines, either because they are used to reading them or because they are seen as a symbol of respectability for educated families. In addition, print advertisements are less intrusive and at the same time offer unlimited exposure than other forms of media, as the reader can study the advertisement at will with no time limits or interruptions. Print media also offers positioning flexibility as it gives advertisers the choice of where to place the ad in a publication.

The report’s findings further suggest that while the print advertising market is declining in developed markets, it is experiencing balanced growth in emerging markets. Looking ahead, the publisher expects the global print advertising market to continue to decline over the next five years.

The report has segmented the global print advertising market on the basis of type which includes newspapers and magazines. Currently, newspaper advertising is the largest segment. Based on the industry, the report lists the major industries that are actively using print as an advertising medium. Market share analysis of key regions and markets has also been provided in the report. Major print advertising markets include Asia Pacific, EMEA (Europe, the Middle East and Africa), North America and Latin America. The report further analyzed the competitive analysis of the market covering key players of the Global Print Advertising Market.

Main topics covered:

1 Preface

2 Scope and methodology

3 Presentation
3.1 Overview
3.2 Executive summary
3.3 Key industry trends

4 Global advertising market
4.1 Current and historical market trends
4.2 Performance of various segments
4.3 Performance of various regions
4.4 Key players and their market shares
4.5 Market Forecast

5 Global Print Advertising Market
5.1 Market overview
5.2 Current and historical market trends
5.3 Impact of COVID-19
5.4 Market breakdown by type
5.5 Market breakdown by region
5.5.1 Asia Pacific
5.5.1.1 Current and historical market trends
5.5.1.2 Market Forecast
5.5.2 Europe, Middle East and Africa
5.5.2.1 Current and historical market trends
5.5.2.2 Market Forecast
5.5.3 North America
5.5.3.1 Current and historical market trends
5.5.3.2 Market Forecast
5.5.4 Latin America
5.5.4.1 Current and historical market trends
5.5.4.2 Market Forecast
5.6 newspaper advertising
5.6.1 Advertising Revenue: Current and Historical Market Trends
5.6.2 Broadcast Revenue: Current and Historical Market Trends
5.6.3 Market breakdown by region
5.6.4 Main newspapers: performance by readership
5.6.5 Market Forecast
5.7 Magazine advertising
5.7.1 Advertising Revenue: Current and Historical Market Trends
5.7.2 Broadcast Revenue: Current and Historical Market Trends
5.7.3 Market breakdown by region
5.7.4 Main magazines: performance by readership
5.7.5 Market Forecast
5.8 Market breakdown by industry
5.8.1 Retail
5.8.1.1 Current and historical market trends
5.8.1.2 Market Forecast
5.8.2 Electronics and telecommunications
5.8.2.1 Current and historical market trends
5.8.2.2 Market Forecast
5.8.3 Insurance and financing
5.8.3.1 Current and historical market trends
5.8.3.2 Market Forecast
5.8.4 Others
5.8.4.1 Current and historical market trends
5.8.4.2 Market Forecast
5.9 Market Forecast
5.10 Print advertising pricing models
5.11 SWOT analysis
5.11.1 Overview
5.11.2 Strengths
5.11.3 Weaknesses
5.11.4 Opportunities
5.11.5 Threats
5.12 Value chain analysis
5.12.1 Research
5.12.2 Content development
5.12.3 Advertising agencies
5.12.4 Printed advertising materials
5.12.5 Public
5.13 Porters Five Forces Analysis
5.13.1 Bargaining power of suppliers
5.13.2 Bargaining power of buyers
5.13.3 Threat of substitutes
5.13.4 Competitive Rivalry
5.13.5 Threat of new entrants
5.14 Main challenges

6 Global Print Advertising Market: Competitive Landscape
6.1 Market structure
6.2 Profiles of the main actors

For more information on this report, visit https://www.researchandmarkets.com/r/egwqxa

Media contact:

Research and markets
Laura Wood, senior
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