Global Contextual Advertising Market (2022 to 2027) – by Approach, Type, Deployment, Industry and Geography –

DUBLIN–(BUSINESS WIRE)–The report “Global Contextual Advertising Market (2022-2027) by Approach, Type, Deployment, Industry, Geography, Competitive Analysis and Impact of Covid-19 with Ansoff Analysis” has been added to from offer.

The global contextual advertising market is estimated to be worth USD 267.4 billion in 2022 and is projected to reach USD 631.44 billion by 2027, growing at a CAGR of 18.75%.

Market dynamics are forces that are impacting pricing and stakeholder behaviors in the global Contextual Advertising market. These forces create price signals that result from changes in the supply and demand curves for a given product or service. The forces of market dynamics can be related to macro-economic and micro-economic factors. There are dynamic market forces other than price, demand and supply. Human emotions can also drive decisions, influence the market and create price signals.

As market dynamics impact supply and demand curves, policymakers aim to determine how best to use various financial tools to stem various strategies aimed at accelerating growth and reducing risk.

Countries studied

America (Argentina, Brazil, Canada, Chile, Colombia, Mexico, Peru, United States, Rest of Americas)

Europe (Austria, Belgium, Denmark, Finland, France, Germany, Italy, Netherlands, Norway, Poland, Russia, Spain, Sweden, Switzerland, United Kingdom, Rest of Europe)

Middle East and Africa (Egypt, Israel, Qatar, Saudi Arabia, South Africa, United Arab Emirates, Rest of MEA)

Asia-Pacific (Australia, Bangladesh, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Sri Lanka, Thailand, Taiwan, Rest of Asia-Pacific)

Competitive quadrant

The report includes Competitive Quadrant, a proprietary tool to analyze and assess the position of companies based on their industry position score and market performance score. The tool uses various factors to classify players into four categories. Some of these factors considered for analysis are financial performance over the past 3 years, growth strategies, innovation score, new product launches, investments, market share growth, etc

Ansoff analysis

The report presents a detailed analysis of the Ansoff matrix for the global contextual advertising market. Ansoff Matrix, also known as Product/Market Expansion Grid, is a strategic tool used to design business growth strategies. The matrix can be used to assess approaches in four strategies viz. Market development, market penetration, product development and diversification. The matrix is ​​also used for risk analysis to understand the risk associated with each approach.

The analyst analyzes the global contextual advertising market using the Ansoff Matrix to provide the best approaches a company can take to improve its position in the market.

Based on the SWOT analysis done on the industry and industry players, the analyst has designed appropriate strategies for market growth.

Why buy this report?

  • The report offers a comprehensive assessment of the global contextual advertising market. The report includes in-depth qualitative analysis, verifiable data from authentic sources, and market size projections. Projections are calculated using proven research methodologies.

  • The report has been compiled through extensive primary and secondary research. The main research is done through interviews, surveys and observations of renowned personnel in the industry.

  • The report includes in-depth market analysis using Porter’s 5 forces model and Ansoff’s matrix. Additionally, the impact of Covid-19 on the market is also presented in the report.

  • The report also includes the regulatory scenario in the industry, which will help you to make an informed decision. The report discusses the major regulatory bodies and major rules and regulations imposed on this industry across various geographies.

  • The report also contains competitive analysis using Positioning Quadrants, the analyst’s proprietary competitive positioning tool.

Market dynamics


  • Increase in social media users and mobile advertising

  • Growing Adoption of Big Data and AI Analytics in Digital Marketing


  • Privacy issue due to behavioral tracking

  • Different and strict government regulation


  • Increased constant advancement through AR and VR

  • Digital Customer Engagement


Market segmentation

The global contextual advertising market is segmented on the basis of approach, type, deployment, industry, and geography.

  • By Approach, the market is categorized into mass contextual advertising, targeted contextual advertising, contextual behavioral advertising, and contextual billboard advertising.

  • By Type, the market is categorized into activity-based advertising, location-based advertising, and others.

  • By Deployment, the market is categorized into mobile devices, desktop computers and digital billboards.

  • By Industry, the market is categorized into Consumer Goods, Retail & Restaurants, Telecommunications & IT, Banking, Financial Services & Insurance (BFSI), Media & Entertainment, Travel, Transportation & Automotive, Healthcare, Universities & Government, and Others.

  • By Geography, the market is categorized into Americas, Europe, Middle East & Africa, and Asia-Pacific.

Companies cited

  • action software

  • Adobe systems

  • Inc.

  • Amobee Inc

  • Meta Platforms Inc

  • Flytxt Flute

  • Google LLC

  • IAC (Inter Active Corp)

  • Infolinks Media LLC

  • InMobi Marketo Inc

  • Microsoft Corp.

  • One by AOL

  • SAP SE

  • SimpleCast

  • Twitter Inc.

  • Yahoo Inc.

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