French fashion house uses NFC to link clothing to unique NFT digital assets • NFCW
french fashion house Factory from A to Z has added NFC tags to a line of t-shirts in its Love Bring Love collection that allow shoppers to redeem an original digital work of art by pressing the tag embedded in their garment tag.
The NFC tag in each of the limited edition T-shirts is tied to a non-fungible token (NFT) – a unique digital asset that uses blockchain technology to verify the authenticity and ownership of an item, in this case a original drawing from the late Israeli designer and company co-founder Alber Elbaz.
In addition, the label will allow shoppers to “step into the ‘Alber & Amigos’ world of Alber Elbaz” to access content, including product information, brand news, updates and “A playful personal expression space” – a customer experience also made available to the owners of “most AZ Factory clothing” via NFC tags.
Attendees at AZ Factory’s recent Love Brings Love fashion show during Paris Fashion Week were also able to swap NFTs of digital-only fashion designs, including shoes and accessories, by scanning a collector’s book produced for the show. ‘event.