Explained: England’s proposed ban on football gambling advertising


Some believe that English football has developed an uncomfortable relationship with the gaming industry, but a forced change is on the horizon.

A government-led review is nearing completion ahead of its release this fall. Long-term repercussions will be inevitable.

Advertising on the front of shirts should be banned, as branding around the designs is also open to debate.

Income streams are expected to be affected and football – as with all sports – will have no choice but to raise income elsewhere. Athletic assesses key issues before a historic exam.

Calls to stop gambling advertisements focus primarily on protecting supporters. Critics believe that a market saturated with betting companies normalizes a habit that can lead to dangerous addictions. The greater the exposure to gambling ads, they argue, the greater the risk that fans will take risks. It is estimated that there are 400,000 problem gamblers in the UK, of which an additional 1.8 million are harmed. So what is the government trying to do with this change?

When will the white paper be released?

The government decided last December to undertake a major review of the 2005 law on gambling. Critics had called it outdated and unsuitable for the burgeoning era of online gambling. As Sports Minister Nigel Huddleston said, the review would work to “bring our legal framework into the digital age”.

Taking 16 weeks of proof, the review was closed at the end of March and its findings are expected to be published before the end of November.

The Department of Culture, Media and Sports (DCMS) says no decision has been made yet, but the long-held expectation is that this will mark the end of gambling companies licensed to make gambling. advertising on the front of shirts.

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