Dynata Acquires Ameritest, Adding Best-in-Class Creative Testing Capabilities to Its Advertising Solutions Offerings | Texas News


The acquisition will add the ability to optimize messaging and delivery to target audiences for maximum campaign efficiency

DALLAS, December 6, 2021 / PRNewswire / – Dynata, the world’s largest first-party data platform for insight, activation and measurement, today announced the acquisition of Ameritest, a leading industry consultant. research on brands and advertising. The acquisition strengthens Dynata’s advertising solutions offerings within the Dynata platform, adding key creative testing capabilities to help customers measure the effectiveness of their messages to create powerful and engaging creatives for better communication and a higher return on investment.

Effective advertising, with messages and creative elements that elicit the desired response, requires an understanding of what really resonates with consumers and a solution that allows campaigns to be launched and continuously optimized to measure and improve impact. commercial. In today’s rapidly changing and often fractured market, where consumers have more choice and control, agile creative testing is needed.

The addition of Ameritest’s capabilities enables Dynata to improve advertising for its clients, from the initial development of images and messaging to audience activation and optimization of advertising campaigns. Combining Ameritest’s award-winning advertising testing approach with Dynata’s rich, high-quality first-party data – the most important in the industry – strengthens Dynata’s advertising solutions offerings and enhances the Dynata platform. The platform provides clients with robust and accurate first-party data and dynamic dashboard reports, showing advertising effectiveness across all media channels to define the optimal media mix and improve performance of media. campaigns. It helps clients improve advertising persuasion and engagement with their exact target audience across all platforms including social, OTT, mobile and digital.

“For over 30 years, we’ve been helping our clients grow their brands and drive a return on advertising investment through our research,” said Chuck young, founder of Ameritest. “Our point of difference has always been our proprietary visual communication diagnostics at every moment that help customers optimize the effectiveness of their advertising creation and leave a lasting impact on their brand. We are excited to join Dynata and expand our ability to deliver fast, actionable, data-driven ad search solutions. ”

“Dynata’s ability to leverage the industry’s most important first-party data for audience discovery, campaign activation, and ad effectiveness gives our customers an edge in meeting this challenge,” said Gary S. Laben, CEO of Dynata. “By adding Ameritest’s creative testing capabilities, we will ensure that our client’s campaigns meet their consumers in the marketplace with the right message at the right time and on the right platform for maximum engagement.”

To learn more about Dynata’s advertising solutions offerings, visit www.dynata.com.

About Dynata

Dynata is the world’s largest first-party data platform for insight, activation, and measurement. With a reach that encompasses more than 62 million consumers and professionals worldwide, and an extensive library of individual profile attributes collected through surveys, Dynata is the cornerstone of quality, accurate and reliable data. The company has built innovative data services and solutions around its strong first-party data offering to bring the voice of the customer to the entire marketing continuum – from strategy, innovation and branding to advertising, measurement and optimization. Dynata serves more than 6,000 market research, media and advertising agencies, publishers, consulting and investment firms, and corporate clients in North America, South America, Europe, and Asia Pacific. Learn more at www.dynata.com

About Ameritest

Ameritest is a premium brand and advertising research consultancy based in Albuquerque, New Mexico, with a workforce spread across the globe. For more than 30 years, Ameritest has pioneered the use of imagery to measure brand memories. Through an integrated system of research methodologies, including its own image sorting, copy sorting, flash tests and memory cards, Ameritest helps its clients to develop their brand image, optimize their advertising executions and improve the effectiveness of their advertising over time. Ameritest has an extensive database of ad testing experience, including automotive, foodservice, consumer goods, retail and financial services. Six-time winner of ARF’s David Ogilvy Ad Research Award for contributions to creative work, Ameritest’s unique positioning and scalable research methods allow creatives to see their work through the eyes of their target audience. Ameritest was founded in 1990 by Chuck young, who is the inventor of these methodologies and the author of three books: The Advertising Research Handbook, Branded Memory, and more recently Create memories.

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