Advertising – KNZ Clan http://knz-clan.com/ Sat, 15 Jan 2022 05:55:28 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://knz-clan.com/wp-content/uploads/2021/06/icon-1-150x150.png Advertising – KNZ Clan http://knz-clan.com/ 32 32 Advertising stays on top with collectors | News, Sports, Jobs https://knz-clan.com/advertising-stays-on-top-with-collectors-news-sports-jobs/ Sat, 15 Jan 2022 05:55:28 +0000 https://knz-clan.com/advertising-stays-on-top-with-collectors-news-sports-jobs/ Here is a famous face from the past, Elby’s Big Boy, a perfect advertising icon for antique lovers. Weathered to a warm gingerbread color, this bank was first issued by the company in 1938 and even today retains its characteristic cheerful look. In a culture driven by consumerism, it’s easy to see why promotional items […]]]>

Here is a famous face from the past, Elby’s Big Boy, a perfect advertising icon for antique lovers.

Weathered to a warm gingerbread color, this bank was first issued by the company in 1938 and even today retains its characteristic cheerful look.

In a culture driven by consumerism, it’s easy to see why promotional items like this attract so many people. Promotional trinkets, signs and advertisements are many colorful treasures that antique enthusiasts never tire of.

As a social statement, advertising collectibles offer a fascinating look at what was bought and sold at a given time and are a clear indication of social values ​​and trends.

Plus, it’s great fun to read old slogans and advertising ploys, like advertisements from around 100 years ago that advertise beer as “cool, refreshing, invigorating…with all the vitalizing properties of hops, the vigor and strength of the malt”. No need for a warning at the time.

Nostalgia is the main reason collectors seek out these treasures in my opinion, as they take you back in time for a moment and provide an escape from the anxiety of the day.

Another attractive collectible point for giveaways is the fact that the hobby can fit any budget, even if you’re just starting out. Ad treasures can be found between $10 and thousands of dollars, depending on the item’s rarity, condition, and location of sale.

Think of the people who happily collect free gifts from fast food restaurants. Inexpensive, yet fun, these trinkets have become a passion. Many of them won’t hold much value for long, so it’s wise to collect what you really like, and not base it on investment thinking or resale value.

Creative design and the competitive desire to sell goods means advertisements and promotions need to be smart and eye-catching. Collectors use this inherent visual appeal to amass a selection of advertising art that can be displayed in their homes as part of the decor.

Today’s column features two publicity collectibles that focus on Wheeling and offer a nostalgic glimpse of the Friendly City.

Besides the Big Boy, this beautiful antique clock, offered as a bonus by Speidel’s grocery store in Wheeling, is a stunner. Given as a bonus to their best customers to celebrate the 50th anniversary of the state of West Virginia, the Speidel clock is made of heavy brass and includes an inkwell.

The earliest advertising antiques that can be found are generally from the late 1800s. Porcelain signs were made as early as 1890 and signs are one of the most sought after promotional items by fans. Check out advertisingantiques.co.uk for a wealth of international advertising information.

Tin containers, used to package consumer goods ranging from crackers and coffee to tobacco and talcum powder, are also particularly desirable. After 1880, such boxes could be decorated by the use of lithography.

The designs have become intricate and very attractive and make fine collectibles today. And it wasn’t until 1906 that the Pure Food and Drug Administration came on the scene, guarding consumer rights and demanding an end to outrageous claims and false advertising. The legal watchdog also demanded that the brand name of the product and the name of the manufacturer be listed on the labels.

Some of the most recognized symbols in the world are advertising symbols. Alumni who are leading with Coca-Cola include Buster Brown Shoes, the Campbell Kids, Mr. Peanut, Red Goose Shoe Company and RCA dog, Nipper.

Whichever your favourite, advertising offers a colorful way to collect and share a hobby! And as a topic of conversation, old advertising trinkets are unbeatable!

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Dr Disrespect accuses Warzone developers of bogus advertising on Ricochet anti-cheat https://knz-clan.com/dr-disrespect-accuses-warzone-developers-of-bogus-advertising-on-ricochet-anti-cheat/ Sun, 09 Jan 2022 16:31:31 +0000 https://knz-clan.com/dr-disrespect-accuses-warzone-developers-of-bogus-advertising-on-ricochet-anti-cheat/ Streaming star Dr Disrespect has accused the developers of Call of Duty: Warzone of bogus advertising on the Ricochet anti-cheat after falling victim to a rather suspicious player. Despite all of Warzone’s successes over the past couple of years, battle royale’s struggles with cheaters and hackers have been well documented. Raven Software has, over time, […]]]>

Streaming star Dr Disrespect has accused the developers of Call of Duty: Warzone of bogus advertising on the Ricochet anti-cheat after falling victim to a rather suspicious player.

Despite all of Warzone’s successes over the past couple of years, battle royale’s struggles with cheaters and hackers have been well documented. Raven Software has, over time, banned many cheaters but only introduced one anti-cheat with CoD: Vanguard integration.

While the anti-cheat seemed to be doing its job at the start of the onboarding period, players complained about a recent influx of cheaters, saying they may have found a way to make their cheaters undetectable.

In the case of Dr. Disrespect, who took a hiatus from Warzone like many others as the cheaters got out of hand, he also has doubts that Ricochet will be fully operational by the minute.

Hammer games

The RICOCHET anti-cheat is live in Warzone, but it is not a quick fix for hacking.

During their January 7 stream, Two-Time settled in for a little Warzone session when they encountered a few issues, mostly with their connection to servers.

However, before trying to fix these issues, he was shot by a player who appeared to be a little suspect. Not only were they aiming well, but they’d already shot the Doc before he was really visible from cover.

“That pirate guy, isn’t he?” One hundred percent? “The streamer said with a shocked look on his face after watching the resulting kill cam.” So they lied to us about Ricochet. That’s a bogus commercial, huh.

1:32:20 timestamp

The Doc asked his viewers for answers, many said they had recently encountered hackers after a period without them.

It’s unclear if anything has changed that allowed cheaters to bypass Ricochet’s controls, but it looks like they’re becoming more and more common. However, we’ll have to wait and see if there are any other changes to eliminate them.


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The future of digital audio is interactive https://knz-clan.com/the-future-of-digital-audio-is-interactive/ Sat, 08 Jan 2022 23:54:07 +0000 https://knz-clan.com/the-future-of-digital-audio-is-interactive/ An audience of listeners is a powerful thing. Our research shows that people are more engaged and attentive when listening on Spotify compared to other forms of media, both for the music and podcasts they stream, as well as the commercials they hear. . A recent survey found that consumer receptivity to ads on music […]]]>

An audience of listeners is a powerful thing. Our research shows that people are more engaged and attentive when listening on Spotify compared to other forms of media, both for the music and podcasts they stream, as well as the commercials they hear. . A recent survey found that consumer receptivity to ads on music streaming services and podcasts increased over the past year.1

For years, we’ve known that attention and engagement on Spotify is great for advertisers, especially when it comes to goals like awareness, consideration, and purchase intent. But what about conversion? The barrier, of course, is that audio is usually one-sided: creators create and listeners listen. And these listeners connect through a variety of moments, many of which are screenless. Let’s say a listener hears a compelling podcast announcement while running on the treadmill or making lunch, for example. It isn’t necessarily easy to remember which promo code or URL you just heard, and it’s probably not practical to stop whatever you’re doing to grab it all into your device.

That is to say until now. At Spotify, we believe the future of digital audio, including advertising, is interactive. That’s why we introduced CTA cards: clickable visual companions for audio ads on Spotify. Here’s what that means for advertisers.

Podcast advertising 101

What is driving this new era of digital audio? The podcast revolution.

Over the past few years, the podcast media has exploded with an increasing share of public attention. In the United States, people now spend more than 45 years on average per day listening to podcasts.2 This increase in consumption has been fueled by an increase in podcast creation: in 2021, more than one million new podcasts were added to Spotify, representing almost a third of our global podcast catalog (3.2 million podcasts).3 With this consumer boom, we’ve doubled the support and the means for creators to connect with listeners. From video podcasts to Q&A and polls, Spotify is constantly working on new features to make podcasts more interactive and fun. And now we’re excited to bring that same innovation to the audio advertising experience through podcasts. The future of digital audio is interactive and starts with an important first step: making podcast ads clickable.

But first, a little history. Podcasts entered the scene almost two decades ago. At first, podcasters started monetizing their content by simply recording their ad reads directly to the audio file of a specific podcast episode. The deployment of dynamic ad insertion (DAI) in 2013 was a big step forward for podcast advertising technology: advertisers could now target and serve different ad creatives to different listeners, and tailor their ads to multiple episodes. or podcasts. Still, DAI had its drawbacks, namely that the measure is limited to downloads. Additionally, marketers were looking for more opportunities to reach and influence listeners. However, whether an ad is embedded or served through DAI, it doesn’t look any different to the consumer. There is no visual clue that an ad is serving, and there is no practical way for listeners to take action.

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False advertisement of time of COVID-19 test result in WNY https://knz-clan.com/false-advertisement-of-time-of-covid-19-test-result-in-wny/ Sat, 08 Jan 2022 01:17:00 +0000 https://knz-clan.com/false-advertisement-of-time-of-covid-19-test-result-in-wny/ BUFFALO, NY (WKBW) – In an interview with 7News on Friday, New York Attorney General Letita James said her office had received complaints from residents of western New York that some COVID-testing sites were 19 took longer to achieve results than promised. “We have complaints in Buffalo, statewide, people promised PCR test results in a […]]]>

BUFFALO, NY (WKBW) – In an interview with 7News on Friday, New York Attorney General Letita James said her office had received complaints from residents of western New York that some COVID-testing sites were 19 took longer to achieve results than promised.

“We have complaints in Buffalo, statewide, people promised PCR test results in a timely manner, but did not receive them,” James said.

On Tuesday, 7News told you about letters from James warning upstate businesses not to keep their promises.

While no business in western New York State has been officially notified by the Attorney General’s office, James said if a business is notified, it must change the wording of its website and its website. signaling to reflect the actual turnaround time of test results.

“If they fail to correct the ad again, if they fail to deliver the promised and advertised results, we will take action,” said James, who said it was false advertising. by companies that promote results faster than reality.

If a COVID-19 test site makes you wait or makes you wait longer for results than what he promoted, James said to call his office (1-800-771-7755) or send an email to ag.ny.gov

“I would love to hear from residents of the Buffalo area,” said James.

For Carmela Scott of Tonawanda, Friday marked 10 days since she was tested. Scott and seven members of his family attended Community Testing Services in Williamsville shortly after being exposed to someone with COVID-19 on Christmas Day.

Scott and his seven family members underwent rapid COVID tests at Community Testing Services which quickly came back negative, but PCR test results were not presented for all eight people.

Scott said he was told the results would be back in 48 hours. When she entered the testing building, Scott said an employee told her her results would take up to seven days, but it’s now been 10 days.

On the Community Testing Services website, the home page states that due to a busy testing period, results take between five and seven days, and they are “currently working on a resolution that will bring down the times resulting from 24-48 hour PCR “. The website says the resolution will be in place by Monday, January 10.

On Tuesday, Community Testing Services said Scott and his family would receive the results in 36 hours, but Scott said that had not happened. They suggested that he get tested again if no results were obtained.

“I sent it back saying 36 hours have passed and we haven’t heard from anyone,” Scott said.

Community Testing Services did not return to 7News for comment.


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Tech entrepreneur Murria considers bid for advertising firm M&C Saatchi https://knz-clan.com/tech-entrepreneur-murria-considers-bid-for-advertising-firm-mc-saatchi/ Thu, 06 Jan 2022 09:04:00 +0000 https://knz-clan.com/tech-entrepreneur-murria-considers-bid-for-advertising-firm-mc-saatchi/ Largest investor expresses interest in an offer Murria controls more than 20% of the shares M&C stock up 7% after previous gains LONDON, Jan. 6 (Reuters) – M&C Saatchi (SAA.L) has received interest from its director and main shareholder Vin Murria in an offer to take over one of the biggest names in British advertising, […]]]>
  • Largest investor expresses interest in an offer
  • Murria controls more than 20% of the shares
  • M&C stock up 7% after previous gains

LONDON, Jan. 6 (Reuters) – M&C Saatchi (SAA.L) has received interest from its director and main shareholder Vin Murria in an offer to take over one of the biggest names in British advertising, announced Thursday the company.

Founded in 1995 by brothers and advertising tycoons Maurice and Charles Saatchi, M&C is still recovering from an accounting scandal in 2019 that rocked the agency known for its campaigns for the ruling Conservative Party in Britain.

M&C said Murria, which directly owns 12.5% ​​of the advertising company and 9.8% through its acquisition vehicle, did not issue a detailed proposal or terms, but told the company to expect one in the near future.

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M&C shares rose 7% early in Thursday to add to the jumps of recent days as Murria increased her stake, giving her a market valuation of more than 240 million pounds ($ 324 million).

The title, which is recovering steadily as the group has outperformed market forecasts, has now jumped 20% since the end of 2021 but remains 40% below 2019 levels.

Murria, vice president of M&C, joined the company in March 2021 as it recovered from two difficult years, helped by customer gains under the leadership of Moray MacLennan of Apple, Mars, GSK, Iceland and Reckitt.

Murria has created a number of shutdown enterprise software companies and sits on several boards.

“The board confirms that the new strategy announced in the first quarter of 2021 is already bearing fruit, with the company’s performance consistently exceeding expectations, as evidenced by a succession of positive business improvements,” M&C said in a statement. .

M&C produces advertising and content for companies such as Amazon’s Audible, Zipcar and EDF.

If taken over by Murria, it would become the last name to leave the UK stock market, following a wave of private equity purchases over the past year.

($ 1 = 0.7404 pounds)

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Reporting by Kate Holton; Editing by Alistair Smout, Paul Sandle and David Clarke

Our Standards: Thomson Reuters Trust Principles.


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Best Buy Launches New Advertising Business, Best Buy Ads | Business https://knz-clan.com/best-buy-launches-new-advertising-business-best-buy-ads-business/ Tue, 04 Jan 2022 14:03:06 +0000 https://knz-clan.com/best-buy-launches-new-advertising-business-best-buy-ads-business/ MINNEAPOLIS – (BUSINESS WIRE) – January 4, 2022– For decades, Best Buy has helped customers discover, try and buy some of the most innovative products. No one knows about mainstream technology – and has a close relationship with the people who buy it – like us. This press release features multimedia. View the full release […]]]>

MINNEAPOLIS – (BUSINESS WIRE) – January 4, 2022–

For decades, Best Buy has helped customers discover, try and buy some of the most innovative products. No one knows about mainstream technology – and has a close relationship with the people who buy it – like us.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220104005302/en/

Best Buy interacts with its customers three billion times a year – in their stores, at home and online. (Photo: Business Wire)

This is why we are delighted to announce Best Buy Ads, our new in-house media company that will help buyers discover products, services and offers. Using our in-depth knowledge of customers, we will partner with relevant brands in a variety of new and holistic ways, to deliver meaningful messages at the right time.

We interact with our customers three billion times a year – in our stores, at home and online. These relationships last longer and are deeper than most. Knowing our customers at this level means that we can help other brands get rid of the clutter with ads that won’t waste our customers’ time. With Best Buy Ads, we can show more what our customers care about, when it matters to them, and even help them save money. Whether a brand sells products at Best Buy or offers complementary products and solutions that our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on websites. external with a large portfolio of offers.

We have spent the past few years building a company that can analyze our customer relationship data and recommend meaningful ways to connect with customers based on cutting-edge data science and analysis. It’s an innovative approach to advertising, in line with the innovative technology we sell. Exactly what you expect from Best Buy.

Diversify an industry, create fair opportunities

Best Buy ads aren’t just about connecting brands with shoppers, including an emphasis on inclusion and diversity. In the advertising sector alone, according to labor market data, 73% of hires are white.

We’re committed to doing better, and last year Best Buy unveiled a five-year plan to tackle under-representation and technological inequality, as well as create education and career opportunities for those who need it most. As part of this commitment, we announced that Best Buy will devote nearly 10% of its annual media spend to BIPOC media by 2025.

With that in mind, and with the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused career path program at our Best Buy Teen Tech Center locations across the country. The goal of this new program is to create opportunities and a pipeline of talented and diverse candidates for future advertising careers. Teens in this program will have access to internships, mentorship with professionals, and paid work experiences, all in the advertising industry.

For more information on Best Buy Ads, visit BestBuyAds.com.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220104005302/en/

CONTACT: PR contact:

Keegan Shoutz

keegan.shoutz@bestbuy.com

KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: HUMAN RESOURCES OFFICE PRODUCTS OTHER TRADE ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES HOME TRADE IN GOODS ONLINE TRADE

SOURCE: Best Buy

Copyright Business Wire 2022.

PUB: 04/01/2022 09:02 / DISC: 04/01/2022 09:03

http://www.businesswire.com/news/home/20220104005302/en

Copyright Business Wire 2022.


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How to stop advertisers from harassing you online https://knz-clan.com/how-to-stop-advertisers-from-harassing-you-online/ Sun, 02 Jan 2022 13:00:26 +0000 https://knz-clan.com/how-to-stop-advertisers-from-harassing-you-online/ We all know that tingling feeling when we see an ad online or on our phone for something we just discussed with a friend. Big tech companies say they don’t listen to us and run ads for what they hear. I say you can never be too safe. Tap or click for a simple trick […]]]>

We all know that tingling feeling when we see an ad online or on our phone for something we just discussed with a friend.

Big tech companies say they don’t listen to us and run ads for what they hear. I say you can never be too safe. Tap or click for a simple trick to block your computer or phone microphone.

Speaking of simple, this quick test tells you how much information your browser is leaking. Tap or click to test yours. Don’t like the results? It’s time to choose a new browser.

If you are tired of passing your private information to advertisers, here are some ways to exclude it with just a few clicks:

How do advertisers decide what to show you?

Your internet behavior dictates the advertisements you see. Through a process called retargeting, your data is analyzed to give businesses a picture of your online behavior. This list includes the sites you visit, the products you add to your cart, and the advertisements you click.


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How Ryan Reynolds Quietly Became the Most Searched Name in Advertising https://knz-clan.com/how-ryan-reynolds-quietly-became-the-most-searched-name-in-advertising/ Fri, 31 Dec 2021 21:22:00 +0000 https://knz-clan.com/how-ryan-reynolds-quietly-became-the-most-searched-name-in-advertising/ Over the past three years, the actor has completely taken over the ad space, promoting everything from Mint Mobile to his own brand Aviation Gin. If it seems like every other commercial you watch features Ryan Reynolds … it’s probably because it is. Over the past three years, the actor has completely taken over the […]]]>


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The best Chicago Advertising Reel Chicago has seen in 2021 Chicago coil https://knz-clan.com/the-best-chicago-advertising-reel-chicago-has-seen-in-2021-chicago-coil/ Thu, 30 Dec 2021 05:37:18 +0000 https://knz-clan.com/the-best-chicago-advertising-reel-chicago-has-seen-in-2021-chicago-coil/ (Best of Chicago Advertising) So here we are at the end of another year. In 2021, we experienced more freedom from the pandemic in the spring and summer as cases declined, but here we are back in a sort of partial quarantine as the omicron variant spreads. While many companies have asked their teams to […]]]>

(Best of Chicago Advertising)

So here we are at the end of another year. In 2021, we experienced more freedom from the pandemic in the spring and summer as cases declined, but here we are back in a sort of partial quarantine as the omicron variant spreads.

While many companies have asked their teams to return to the office, advertising companies have encouraged their teams to work from home.

Smart and thoughtful.

There is a lot to be said for working from home, especially in the winter when there is snow and an increase in COVID cases. We’ll take risks and say it helps the creative person to create work in a relaxed setting rather than an office where everyone is craving an overly long meeting. We can support this theory with the creativity that Chicago coil covered this year. From Highdive’s Rocket Mortgage to Leo Burnett’s stunt “The Lost Class,” we’ve seen a real surge in Chicago creatives.

The campaigns we covered made us laugh. Others made us cry. And there were a few poignant submissions that got us to do both and most importantly – think about the product or the service. You will see in many of our articles that we refer to agencies not only by name, but as “our friends from…” This is because many agencies – Highdive, Burrell, Ogilvy, OKRP and EnergyBBDO to name a few, have become our friends.

It made us happy and proud to support the agencies and their creative work throughout such an eventful year. Reel Chicago saw our coverage expand significantly internationally and we were excited to bring this work to our point of sale.


ALSO READ: REAL AD OF THE WEEK


The work selected below is a testament to the long hours that dozens of writers, art directors, creative directors and clients have spent huddled in mostly isolated home offices:

Reel Chicago’s Top Advertising Campaigns for 2021

1. Rocket Mortgage “Some is better”

Highdive has landed on top of USA Today’s Admeter again, and rightly so. The agency’s two 60-second Super Bowl LV spots for Quicken’s Rocket Mortgage were ranked number one and two.

CLIENT: Rocket Mortgage | AGENCYY: High dive


2. Change the reference “The lost class”

3,044 students did not graduate this year due to gun violence. Working with Leo Burnett, Change The Ref ensured that these victims were not forgotten and forced lawmakers and gun supporters to face the consequences of their policies by creating “The lost class.”

To achieve this, a graduation ceremony was held in honor of The Lost Class – led by the most unlikely speakers.

CUSTOMER: Change Ref | AGENCYY: Leo Burnett


3. UU4VE PSA Vaccination “Reflections”

In the ongoing effort to get more of the nation vaccinated, a group of urologists have come together to try a completely different approach. Urologists united for vaccination education, a newly formed collective of more than fifteen of the brightest minds and greatest voices in urology, focused on studies that men who have had COVID, finding they are 6 times more likely to have erectile dysfunction.

The concept was developed by Quality meats, a creative boutique advertising agency that not only wrote and produced the PSA, but also designed the entire organization.

CUSTOMER: UU4VE | AGENCY: Quality meats


4. Miller Lite “The Shoezie”

To celebrate Father’s Day (June 20), Miller Lite and New balance collided to create the very first beer shoe, the Shoezie from DDB North America. Bringing together the father of light beer and the creators of the Dad shoe, the shoe-meets-koozie was designed to keep your beer cool in a fatherly way.

CLIENT: Miller Coors | AGENCYY: DDB, Chicago


5. Cars.com “It’s mathematical – everywhere”

Cars.com, a leading digital automotive marketplace and solutions provider, has announced the launch of its new national brand campaign of O’Keefe Reinhard & Paul, “It’s Matchical.” The new integrated initiative, ‘It’s Matchical’ is an evolution of the successful themes of Cars.com’s ‘We Met on Cars.com’ brand campaign in 2018.

In a series of video ads, car buyers wonder about the alien way they’ve been matched to the perfect car on the cars.com app. Shot by director Tarsem, an advertisement shows a car buyer wondering, “Did I find my car on cars.com or did it find me?” Shot in low light with a light musical background, the commercials evoked a mystical sensation that Chicago coil love.

CUSTOMER: Cars.com | AGENCYO: OKRP


6. Old Forester “Kentucky Turtle Derby”

While no fan can ride a horse during the Real Derby, Old Forester fans had the chance to “ride” a turtle during the 2021 Kentucky Old Forester Turtle Derby.

Partnering with creative agency Energy BBDO, Old Forester sought out real fans to transform into personalized digital jockeys that appeared on top of the turtles during their run. Contest winners were chosen the week of the race and their faces were rendered in 3D on the turtle they were chosen to ride. The jockeys were also asked to provide real, fun facts about themselves which were incorporated into the 11 minute film.

CUSTOMER: Old forester |AGENCY: BBDO Energy


READ ALSO: Reel Chicago remembers those who passed away in 2021


seven. Jeep “civilized savage”

Created by Highdive, the “Wildly Civilized” campaign for the all-new Jeep Grand Cherokee L 2021 summed up the perfect center of gravity of the high-end SUV ”, said Olivier François, Global Marketing Director, Stellantis. “It reflects the balance between sophistication and robustness, between know-how and capabilities, that only the Jeep brand can have. With the Grand Cherokee L, you don’t have to choose one over the other, you have the freedom to choose both.

CLIENT: AGENCY Stellantis: Diving at height


8. Toyota “Audacious”

Adventurous life awaited us in 2021! “The life of Siena” The campaign welcomed a refined and versatile minivan with a bold design, available all-wheel drive and improved fuel efficiency: the all-hybrid and the all-new 2021 Toyota Sienna.

The fully integrated campaign, created by Burrell Communications, was developed against long-standing Toyota Total Toyota (T2) marketing model, taking full account of traditional cross-cultural audiences across America. Toyota campaigns are integrated through a strategic brief, a creative idea and a media plan – and create a cohesive marketing approach including multicultural marketing and the overall market model.

CUSTOMER: Toyota | AGENCY: Burrell Communications


9. CDC “The Bums and the Bees”

Tim roper of F. Yeah and associates directed and 11 dollar bill provided editorial and post-production services for the spot that encourages Gen Xers to get screened for colorectal cancer.

The spot aptly titled “The Tramps and the Bees” uses humor to tackle a topic many men would like to avoid as a man sits down with his 45-year-old son and the son grows older. more uncomfortable with what he fears his father’s determination. to instruct him in the facts of life. He squirms when dad says, “Your mom and I did it,” but is relieved when the older man hands him a brochure about cancer screening.

CUSTOMER: CDC | AGENCY: Ogilvy


ten. Champion “Reverse Weaving Week”

https://www.youtube.com/watch?v=MjWEDUCKW44

Reverse Weave Week was created to recognize one of the most famous fashion items that hasn’t received the attention it deserves. In 2017, Reverse Weave was included in MoMA’s “Is Fashion Modern” exhibition as one of 111 items that shaped fashion history. Today, you see Reverse Weave on just about every celebrity and consumer of the past two generations. Champion is now turning everything upside down, to celebrate the brand as it should.

In the continuation of the reversal of things, Champion joined forces with the creator of the famous dance TikTok “Renegade”, Jalaiah Harmon, to create a “reverse” version of the viral sensation.

CLIENT: Champion | AGENCY: BBDO Energy


There are at least 10 more that we could easily list here, but we have to stick to a number. This is what happens when you keep celebrating the wonderfully talented people in Chicago advertising, production and post-production who do a great job.

Good year!


Register: Stay up to date with the latest news on film, television, advertising, entertainment and production! Sign up for our free alert here.


Colin Costello is the West Coast Editor of Reel 360. Contact him at colin@reel360.com or follow him on Twitter at @ colinthewriter1



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FTC Examines “Made In USA” Claims For Guitars, Hangers And Doors – Media, Telecommunications, Computers, Entertainment https://knz-clan.com/ftc-examines-made-in-usa-claims-for-guitars-hangers-and-doors-media-telecommunications-computers-entertainment/ Tue, 28 Dec 2021 09:58:15 +0000 https://knz-clan.com/ftc-examines-made-in-usa-claims-for-guitars-hangers-and-doors-media-telecommunications-computers-entertainment/ United States: FTC Examines ‘Made In USA’ Claims For Guitars, Hangers And Doors December 27, 2021 Global Alliance of Advertising Lawyers (GALA) To print this article, simply register or connect to Mondaq.com. The Federal Trade Commission recently closed three investigations into whether traders have made false claims about whether their products are made in the […]]]>

United States: FTC Examines ‘Made In USA’ Claims For Guitars, Hangers And Doors

To print this article, simply register or connect to Mondaq.com.

The Federal Trade Commission recently closed three investigations into whether traders have made false claims about whether their products are made in the United States.

The FTC’s enforcement policy statement on claims of US origin states that a merchant should not unreservedly claim that their products are made in the United States, unless they can prove that the products are “All or practically all” made here. The FTC also recently enacted a new Made in USA labeling rule, which codifies the standards set out in the Enforcement Policy Statement.

The FTC investigated whether KLOS Guitars’ marketing materials may have overestimated the extent to which some of its guitars are made in the United States. The FTC said that although the company designs and assembles guitars in Utah, the company’s guitars incorporate important parts. In a Dec. 15 closing letter, the FTC said that while it is appropriate for KLOS to promote the fact that it employs workers, including skilled luthiers, to design and assemble guitars in the United States, the Company marketing materials should not state that the products are made here, unless the company can substantiate that claim. (FWIW, luthiers are people who make stringed instruments.)

The FTC also investigated whether the marketing of the Neaties hangers overestimated the extent to which they were made in the United States. According to the FTC, although most Neaties plastic hangers are made here, Neaties also offers several lines of imported hangers. The FTC expressed concern that “the product inserts and banners on the Neaties website and Amazon storefront that read ‘Made in USA’ or ‘American Made’ were too large.” In its Dec. 15 closing letter, the FTC pointed out to Neaties that “Unless marketers specify which products are covered or directly link claims to particular products, consumers generally interpret claims that originate in the United States. marketing materials to cover
all products advertised in these documents.

And, in a December 15 closing letter to Origin USA, the FTC told the company it was concerned that Origin USA’s marketing materials had exaggerated the extent to which the company’s metal windows and doors. are made in the United States. Interestingly, the FTC didn’t raise – at least in the closing letter – any concerns about the name of the company itself.

The FTC continues to actively apply its “Made in USA” standard, and these letters highlight two areas of ongoing concern to the FTC. First, if you are talking about US based workers or processes, you need to make sure that you are not communicating a misleading claim that the product, as a whole, is made here. And, when making general “Made in USA” statements, it’s important to be clear whether you’re talking about all of your products – or just specific items.

The content of this article is intended to provide a general guide on the subject. Specialist advice should be sought regarding your particular situation.

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