Advertising – KNZ Clan http://knz-clan.com/ Tue, 28 Jun 2022 16:00:00 +0000 en-US hourly 1 https://wordpress.org/?v=5.9.3 https://knz-clan.com/wp-content/uploads/2021/06/icon-1-150x150.png Advertising – KNZ Clan http://knz-clan.com/ 32 32 Advertising Week, a company that organizes trade shows, is acquired by an event company https://knz-clan.com/advertising-week-a-company-that-organizes-trade-shows-is-acquired-by-an-event-company/ Tue, 28 Jun 2022 16:00:00 +0000 https://knz-clan.com/advertising-week-a-company-that-organizes-trade-shows-is-acquired-by-an-event-company/ Consulting firm Stillwell Partners LLC has sold Advertising Week, a company that organizes trade shows and educational services for marketing, media and technology professionals, to Emerald Holding Inc., a business-to-business events operator. Stillwell founded Advertising Week in 2004 as an annual event in New York that has grown to encompass hundreds of panels and conferences […]]]>

Consulting firm Stillwell Partners LLC has sold Advertising Week, a company that organizes trade shows and educational services for marketing, media and technology professionals, to Emerald Holding Inc.,

a business-to-business events operator.

Stillwell founded Advertising Week in 2004 as an annual event in New York that has grown to encompass hundreds of panels and conferences each year, often reflecting the evolution of marketing and advertising, as well as many parties organized by industry players.

Advertising Week has also expanded to include events in London, Tokyo, Sydney, Mexico City and Johannesburg, with 100,000 attendees and 3,000 speakers attending its shows each year, a spokesperson said.

Hervé Sedky, president and CEO of Emerald, said the acquisition was a cash transaction that offered Advertising Week executives unspecified incentives to stay with the company until at least 2026. He declined to give further details.

Advertising Week co-founder Lance Pillersdorf recently became CEO, succeeding co-founder Matt Scheckner, who will assume the role of chairman. Both will report to Mr. Sedky. Ruth Mortimer, president of Advertising Week, will also remain with the company.

Mr. Scheckner said the acquisition would allow Advertising Week to strengthen its presence in Africa and East Asia while establishing a second location in Europe.

Advertising Week generated $16 million in revenue in 2019 before its global events went entirely virtual in 2020, a spokesperson said. Revenue fell to $8 million in 2020 and $13 million last year, he said. But the company started hosting in-person events again in October and is on track to surpass its pre-pandemic revenue total this year, the spokesperson added.

“The definition, to me, of ad week success is, will it be there in 10 years, 15 years or 20 years?” said Mr. Scheckner. “At the end of the day, people want to be with people.”

Corporate sponsorships are Advertising Week’s main source of revenue, but the company plans to supplement its live events business with additional investments in content production and digital subscription products such as the professional development AWLearn, said Mr. Scheckner.

Mr. Scheckner said he considered a sale for some time before being approached several months ago by Emerald’s chief financial officer, David Doft, who had met Mr. Scheckner during his 12-year tenure of Mr. Doft as chief financial officer of advertising holding company MDC Partners. , now known as Stagwell Marketing Group LLC.

Emerald Holding reported $145 million in revenue last year and said it expects to be north of $300 million this year. The company went public on the New York Stock Exchange in 2017 but has since lost more than 80% of its original stock value, with most of that decline occurring after the pandemic halted in-person events worldwide from the beginning of 2020.

In recent months, the company has acquired event companies focused on cannabis and weddings as it seeks to enter new sectors and centralize human resources, finance and IT services for its various brands. It has also started creating its own live and virtual events, such as the Web3 D2 Gathering Decentralization Deciphered and the online mental health conference Mentera, Sedky said.

Emerald will continue to expand through mergers and acquisitions while trying to lean into media services and technology tools to help connect people at events, he said.

“The business we were in, of renting a big space, subletting it to a corporate group and bringing as many people there as possible, is really not going to be successful in the future,” he said. he declared.

However, by selling Advertising Week, Stillwell Partners did not become an empty shell: it still produces Nathan’s famous international 4th of July hot dog eating contest.

Write to Patrick Coffee at patrick.coffee@wsj.com

Copyright ©2022 Dow Jones & Company, Inc. All rights reserved. 87990cbe856818d5eddac44c7b1cdeb8

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Sexual Pride Month ad appalls LGBTQ advocates https://knz-clan.com/sexual-pride-month-ad-appalls-lgbtq-advocates/ Mon, 27 Jun 2022 01:14:33 +0000 https://knz-clan.com/sexual-pride-month-ad-appalls-lgbtq-advocates/ The shift of this year’s Pride month to transgender advocacy, “family” drag shows and sexualized advertising are dividing some LGBTQ advocates as June draws to a close. Pride Month’s growing emphasis on the “T” in LGBTQ advocacy came in response to recent laws in states such as Florida and Texas that restrict young people’s access […]]]>

The shift of this year’s Pride month to transgender advocacy, “family” drag shows and sexualized advertising are dividing some LGBTQ advocates as June draws to a close.

Pride Month’s growing emphasis on the “T” in LGBTQ advocacy came in response to recent laws in states such as Florida and Texas that restrict young people’s access to resources such as school gender identity in public schools and gender transition medical treatments.

“Pride season always brings out the creativity of marketers, with some consternation for queer consumers,” said Bob Witeck, president of LGBTQ marketing firm Witeck Communications. “When the message uses sex in a specific way, it tells me that’s who they think I am.”

Mr Witeck added in a phone call that Pride Month messages should be “as authentic as possible” to avoid giving the impression that events such as drag queen story times and open brunches young children are “sexualized events”.

“It’s not uncommon for sexualization to occur in advertising. What worries me is that it plays into a stereotype that LGBTQ people are more sexualized than everyone else,” he said. “When we are defined as narrowly sexual people, we lose our complete identity.”

The recent flurry of events reflects a difficult turn this year for Pride Month – the annual celebration of gay rights in June – away from more conventional ads featuring same-sex couples.

The Walt Disney Co. continued to promote transgender advocacy this month amid an ongoing feud with Florida Governor Ron DeSantis, a Republican who signed a ban on gender identity discussions in K-3 public schools in March.

Mr. DeSantis and Republican lawmakers in Texas have also flirted with the idea of ​​making it illegal for parents to take their children to “family” drag queen shows hosted by various companies, such as Taco Bell and local gay nightclubs. .

As part of a new Pride Month campaign this year, Uber-owned Postmates released a sexualized ad campaign with gay sex references to the “trim” and “bottom” to promote a new ” friendly menu” in Los Angeles and New York.

Burger King’s new “Pride Whopper” for customers in Austria, which featured either “two equal top buns” or bottom buns, led its advertising company to apologize this month following a viral reaction from the LGBTQ community on Twitter.

In recent years, marketing campaigns for Dr Pepper and Cottonelle have also featured “higher” and “lower” credentials.

Some LGBTQ advocates have hailed the increased focus on transgender rights in a year that has seen growing political battles over pronouns for gender-transitioning children in public schools.

Riah Gonzales-King, president of the DC Metro chapter of the Chamber of Commerce for Equality, said events this year have shown the LGBTQ community has ‘raised itself by the bootstraps’ since the Stonewall riots of 1969 inspired the first Pride month.

“I also think it’s important to uplift trans people and remind them that their fate is in their hands,” Ms. Gonzales-King said during a virtual panel in Washington last week.

But Gregory T. Angelo, chairman of the conservative New Tolerance campaign, said much of the programming was seen as “hypocritical” by right-wing gay men like him.

“Companies have collapsed to outdo each other on social media, while doing business with nations that persecute and even execute gay people,” he said. “Surprisingly, rainbow logos were nowhere to be found on the Twitter feeds of global brands in the Middle East and China this month.”

Mr Angelo, former president of the Log Cabin Republicans, added that many companies have looked into LGBTQ events this year to avoid “earning the ire of the left”.

“Corporate celebration of sexual orientations and transgender identities during the month of June is largely performative,” Angelo said. “It has become mandatory for any company that wants to do business in the United States.”

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How Albertsons helps advertisers ‘reach the right audience’ https://knz-clan.com/how-albertsons-helps-advertisers-reach-the-right-audience/ Thu, 23 Jun 2022 17:56:45 +0000 https://knz-clan.com/how-albertsons-helps-advertisers-reach-the-right-audience/ Photography: Shutterstock To help advertisers “reach the right audience,” Albertsons Media Collective, the retail media arm of Albertsons based in Boise, Idaho, is partnering with The Trade Desk to provide audience and measurement of verified buyers at The Trade Desk platform. With more than 2,275 stores across the United States, Albertsons Media Collective will provide […]]]>

Photography: Shutterstock

To help advertisers “reach the right audience,” Albertsons Media Collective, the retail media arm of Albertsons based in Boise, Idaho, is partnering with The Trade Desk to provide audience and measurement of verified buyers at The Trade Desk platform.

With more than 2,275 stores across the United States, Albertsons Media Collective will provide advertisers such as Pepsi, Unilever and GroupM (with media agency Mindshare) with audience data insights and metrics to help them optimize their campaigns that close the loop between ad spend and sales. , the companies said in a statement.

“Albertsons Media Collective and The Trade Desk are redefining what it means for advertisers to reach the right audience and measure their marketing campaigns,” said Kristi Argyilan, Senior Vice President of Retail Media for Albertsons. “Our shared philosophy on solving the identity, transparency and inefficiency issues that currently exist within the advertising ecosystem will create opportunities for brands to embrace the power of the open internet that drives accuracy and relevance.”

• See also, Albertsons partners with PowerReviews to provide product reviews and ratings

According to the release, Albertsons will be the first grocer in the United States to offer audience and measurement solutions on the open internet through The Trade Desk, which is based in Ventura, California and offers a self-service platform. cloud-based ad buyers to create, manage, and optimize digital ad campaigns across all ad formats and devices.

“Retail media represents an incredible opportunity for brands that want to tie their marketing spend to sales,” said Jed Dederick, Chief Client Officer of The Trade Desk. “As the industry grapples with shifts in consumer habits and an evolving identity landscape, our clients are demanding a data-driven approach to their marketing campaigns.”

Through the partnership with Albertsons, brands will be able to deploy new tools, such as Unified ID 2.0, to preserve the value of relevant advertising while increasing consumer control.

“Advertising is experiencing transformational change, and PepsiCo is excited about the impact of data-driven advertising,” said Shyam Venugopal, senior vice president of global media and commerce capabilities for PepsiCo. “The partnership between The Trade Desk and Albertsons Media Collective enables brands to improve control and decision-making, as well as greater transparency in our media buying to give us the ability to leverage first-party data to reach the right consumer.”

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Updates to Indian Advertising Laws – Lexology https://knz-clan.com/updates-to-indian-advertising-laws-lexology/ Wed, 22 Jun 2022 04:24:24 +0000 https://knz-clan.com/updates-to-indian-advertising-laws-lexology/ India’s advertising landscape has changed significantly since 2019 when a new consumer protection law was passed. On June 9, 2022, the CCPA released the Guidelines for the Prevention of Misleading Ads and Clearances for Misleading Ads, 2022 (“Guidelines”) which prohibit ‘misleading advertising’. Guidelines are available here. New guidelines against misleading advertisements The detail of the […]]]>

India’s advertising landscape has changed significantly since 2019 when a new consumer protection law was passed. On June 9, 2022, the CCPA released the Guidelines for the Prevention of Misleading Ads and Clearances for Misleading Ads, 2022 (“Guidelines”) which prohibit ‘misleading advertising’. Guidelines are available here.

New guidelines against misleading advertisements

The detail of the guidelines (among others) elements of misleading advertisements, bait advertisements and regulate free advertisements, advertisements directed to children, including the conditions to be met for the distribution of bait advertisements, disclaimer requirements, and also prohibit advertisements of substitution.

  • Terms of non-misleading advertisements: Ads are considered misleading if they are (among others) (i) not honest, truthful; (ii) mislead consumers as to the specifications of the advertised product/service (eg, quality, price, scientific validity, etc.); (iii) claims of endorsement in advertisements cannot be supported by independent research; (iv) decrease the level of risk associated with the product/service, etc.

  • Bait Ads: These have been defined as advertisements that seek to attract consumers to a product/service by offering low prices. The Guidelines state that such advertisements should only be shown if (among others) there is (i) a “reasonable” prospect of selling the advertised product/service; and (ii) advertiser has verified adequate inventory of such products/service provider’s ability to meet foreseeable consumer demand; (iii) the advertiser affixes all the reasons which, in their opinion, could have an impact on the supply of advertised products/services (for example, the estimated demand exceeds the supply, geographical restrictions on the product, etc.) .

  • Free ads : Products/services must not be advertised as “free”, “no charge”, in the event that they involve costs other than the costs incurred by the potential consumer to take advantage of the free product/service by responding to this advertisement. Additionally, the use of the term “free trial” is restricted for offers related to non-refundable purchases.

  • Advertisements targeting children: The guidelines list advertising content that should not be directed at children and/or broadcast during programs intended exclusively for children, including a direct urge to purchase goods or services. Initially, it was clarified that advertisements should not invoke a negative body image in children and undermine natural or traditional foods.

  • Prohibition of alternative advertisements: “Alternate advertisements” have been defined as circumventing the ban on advertisements of certain prohibited products/services by advertising other products/services that are not prohibited by law. The Guidelines prohibit the broadcast of any form of surrogate or indirect advertising and establish the test for surrogate advertising. However, mere use of the brand name of a company that markets the advertised products/services in advertisements that do not violate the guidelines is permitted.

  • Regulation of influencers and endorsers: The guidelines also list the obligations of a manufacturer, service provider, advertiser, endorser and advertising agencies with respect to advertisements, as well as due diligence obligations for the approval of advertisements. Endorsers, in particular, face new requirements to disclose material links between the endorser and the manufacturer/advertiser, which can undermine the credibility of the advertisement.

What does that mean: The guidelines establish a comprehensive regulatory framework for misleading advertisements and also give the regulator teeth for enforcement. Posting advertisements deemed to be misleading is punishable by imprisonment of up to 2 years and/or a fine of INR 1,000,000 (approximately 12,174 Euros) and/or non-compliance may result in the initiation of investigations/investigations for violation of consumer rights. .

Advertising notice for online betting

In parallel, the MIB issued an opinion on online betting advertisements on June 13, 2022 and can be consulted here.

The notice reiterates the obligation of private satellite broadcasters to continue to adhere to the guidelines on online gambling advertising issued by the Advertising Standards Council of India.

  • Print and electronic media at refrain to publish advertisements of online betting platforms; and

  • Online social media platforms, advertising intermediaries and publishers for do not display advertisements on online betting platforms in India or aimed at an Indian audience.

What does that mean: Although the advisory refers specifically to online betting, it adds to existing caveats regarding online gambling platforms in India.

The developments may have profound implications for the retail sector, and their true impact will become evident in the coming days.

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ROI increases when advertisers commit to increasing media spend, study finds https://knz-clan.com/roi-increases-when-advertisers-commit-to-increasing-media-spend-study-finds/ Mon, 20 Jun 2022 06:08:51 +0000 https://knz-clan.com/roi-increases-when-advertisers-commit-to-increasing-media-spend-study-finds/ Source: Shutterstock The average return on investment (ROI) for every pound spent on media increases as advertisers spend larger sums, a new study reveals. The biggest increase is between an annual media spend of £2m and £10m, where the return on investment increases from £2 to £8 (see chart below). ROI then steadily increases to […]]]>
Source: Shutterstock

The average return on investment (ROI) for every pound spent on media increases as advertisers spend larger sums, a new study reveals.

The biggest increase is between an annual media spend of £2m and £10m, where the return on investment increases from £2 to £8 (see chart below). ROI then steadily increases to a peak of around £13, reached when advertisers spend around £30 million.

However, ROI begins to decline as advertisers increase their spend above £30m, suggesting that this is on average the optimal annual media spend for advertisers. By the time advertisers are spending between £70m and £80m, the return on investment drops back to around £2 as the extra media is reaching either the same people or people who will never buy their product.

The analysis is based on the ARC (Advertising Research Community) database of daily campaign effectiveness results, which did not close or win any awards. It includes 343 cases spanning three years of data, produced by econometricians at Magic Numbers, OMG, D2D, IRI and VCCP Media.

Note: 343 cases, between 18 and 162 cases in each drop. The blobs are plotted at the midpoints of the spending brackets used in the raw data, £0-5m, £5-10m, £10-50m, and £50m+. The result that ROI is maximized with high media budgets holds even after controlling for the size of advertisers’ businesses (not shown).

Advertisers included in the database range from small to large advertisers, all of whom have invested in econometrics to measure the results of their campaigns. The conclusion that ROI is maximized with high media budgets holds true even after controlling for advertiser business size.

The “bump” is also visible when looking at individual sectors and categories, econometrician and founder of Magic Numbers, Dr. Grace Kite, told Marketing Week before unveiling the research at Cannes Lions 2022. Kite, who started the ARC project, says the plan is to thoroughly analyze the impact for each category in the future.

According to research, ROI also increases when a campaign uses more media channels. The average return on investment for £1 when one to two media channels are used is £2, rising to £2.50 for three to four channels, £4.50 for five to six channels and £5 for seven eight channels.

“[This research] gets to the heart of one of the biggest problems for CMOs: they can’t escalate budgets to the CFO and they can’t approve large amounts of money because it’s risky,” says Kite.

“I hope this helps frame this discussion with the CFO. I meet a lot of CFOs and business people in general…and they actually find it very compelling if you can say we have research that shows it [advertising] works, and then we have other research here that shows it will work better if we actually go for it. This is the kind of conversation that can be helpful.

However, Kite notes that £30million is “a lot of money” for any business. Three-quarters (75%) of ARC advertisers were “either unable or unwilling” to make this investment. Still, for some advertisers it will be a “mistake” not to spend at this level, Kite says.

“When you have enough availability to justify reaching so many people with your message, this data shows that it’s worth it. You could make a mistake if you have a great campaign but don’t show it enough to make it impactful,” she explains.

But companies are right to worry about the risks of advertising investments, Kite adds. Although some campaigns do well, the ARC database reveals that 70% of advertisers only generate £2 or less in revenue per £1 spent.

“The real bottom line is doing enough testing to be really sure you have the right creation and then putting a lot of money into it. That’s the vision and testing is part and parcel of what I consider the answer to this conundrum here,” Kite says.

Testing should also ensure that there are enough people in the market to buy the product and establish the best media channels to use.

Kite adds that the ARC is looking for more UK econometrics firms to join the initiative and contribute their cases to the database. Of the 17 econometrics providers in the UK, the project currently has five.

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Bombay HC grants relief to HUL and Wipro in advertising battle with Sebamed soaps https://knz-clan.com/bombay-hc-grants-relief-to-hul-and-wipro-in-advertising-battle-with-sebamed-soaps/ Sat, 18 Jun 2022 13:29:57 +0000 https://knz-clan.com/bombay-hc-grants-relief-to-hul-and-wipro-in-advertising-battle-with-sebamed-soaps/ In relief for Hindustan Unilever Limited (HUL) and Wipro Enterprises, the Bombay High Court has ‘permanently restrained’ Sebamed soap makers from running or printing advertisements which ‘disparage’ or condemn soap brands such as Lux, Dove, Pears, and Santoor, owned by both companies. In an order issued on Thursday, a Single Judge Bench of Judge Anil […]]]>

In relief for Hindustan Unilever Limited (HUL) and Wipro Enterprises, the Bombay High Court has ‘permanently restrained’ Sebamed soap makers from running or printing advertisements which ‘disparage’ or condemn soap brands such as Lux, Dove, Pears, and Santoor, owned by both companies.

In an order issued on Thursday, a Single Judge Bench of Judge Anil K Menon ordered USV Private Limited, makers of Sebamed soaps, to destroy any copies of these advertisements the company may have used so far and dispose of them. prohibited from posting or disseminating any other derogatory material. The court, however, suspended enforcement of its order for four weeks to allow the USV to appeal against it.

Earlier this year, HUL and Wipro filed separate pleas alleging that certain Sebamed advertisements for one of its soaps ridiculed their brands.

These advertisements claimed that HUL and Wipro soaps had high pH levels and were as harsh as detergents intended for clothing. HUL and Wipro had claimed that most of their soaps were completely safe, mild and harmless to the skin. The companies claimed USV’s campaign created fear in the minds of consumers “to make unfair gains” by “fraudulently creating a market for its products”. Sebamed had argued that it was not trying to ridicule the HUL and Wipro soap brands, but was only telling the truth by disclosing the pH levels of these skin cleansing soaps and bars.

She also offered to edit the challenged ads and run them without alluding to the above marks. HUL and Wipro, however, objected to the suggestion of modified ads.

The court found that the arguments made by HUL and Wipro were valid and that Sebamed’s advertisements were likely to cause enormous financial losses to both companies.

“Defendant (USV/Sebamed) acknowledges the reputation of plaintiffs (HUL, Wipro) in the market and the popularity of their products,” the court said.

“Thus, the impugned advertising campaign targeting the plaintiffs’ successful and popular products, in my view, is likely to cause irreparable loss and damage to the plaintiffs’ reputation,” the judge observed.

The court issued an order stating that USV and Sebamed were “restored by an injunctive order from broadcasting or telecasting in any way and/or communicating the impugned campaign to the public.” Welcoming the high court’s order, HUL released a statement that the order confirmed that Sebamed’s advertising campaign was “misleading” and that “pH levels were just one of many parameters used in soap making.

(This story has not been edited by the Devdiscourse team and is auto-generated from a syndicated feed.)

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A Potential $786.2 Billion Digital Advertising Opportunity https://knz-clan.com/a-potential-786-2-billion-digital-advertising-opportunity/ Thu, 16 Jun 2022 13:22:07 +0000 https://knz-clan.com/a-potential-786-2-billion-digital-advertising-opportunity/ Investors may want to keep an eye out for digital ad stocks, such as INEO Tech Corp. (TSXV:INEO) (OTCQB:INEOF), Trade office inc. (NASDAQ: TTD), PubMatic inc. (NASDAQ: PUBM), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). According to Report Linker, the global digital advertising and marketing market could reach $786.2 […]]]>


Investors may want to keep an eye out for digital ad stocks, such as INEO Tech Corp. (TSXV:INEO) (OTCQB:INEOF), Trade office inc. (NASDAQ: TTD), PubMatic inc. (NASDAQ: PUBM), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). According to Report Linker, the global digital advertising and marketing market could reach $786.2 billion by 2026. “The digital advertising and marketing market in the United States is estimated at $155.3 billion Americans in 2021. the global market. China, the world’s second largest economy, is expected to reach an estimated market size of US$254.9 billion in 2026.”

Watch INEO Tech Corp. (TSXV:INEO) (OTCQB:INEOF), for example

INEO Tech Corp., the innovative developer and operator of INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce the signing of a Master Services Agreement with Staples US.

Under the terms of the Master Services Agreement, the two parties have set out the terms and conditions for Staples to purchase certain INEO products and use certain INEO services such as traditional EAS systems and products, as well as the INEO Home System. . INEO has currently installed 26 INEO GATE systems in 12 Staples stores in 11 US states. Installed Welcoming GATE systems provide a clear upgrade path to hospitality systems in the future. INEO’s initial store rollouts position the company for expansion into more than 1,000 Staples locations across the United States.

Other related market developments include:

Trade Office Inc., a provider of a global technology platform for advertising buyers, announced its financial results for its first quarter ended March 31, 2022. for the past four years. This performance is a testament to the value marketers are increasingly placing on data-driven advertising on the open internet,” said Jeff Green, co-founder and CEO of The Trade Desk. “We continue to innovate in ways that help marketers, whether it’s launching the world’s most advanced data marketplace that helps advertisers value and price data accurately and uses more, or our OpenPath solution, which gives advertisers a more direct path to premium publisher inventory. With this focus on innovation, along with strong growth across all channels, led by CTV, we are strengthening our position as the default demand-side platform for the open internet.

PubMatic Inc., an independent technology company providing the digital advertising supply chain of the future, announced the launch of Connect, a comprehensive and fully integrated platform for media buyers to seamlessly connect with their target audiences through the open internet. Connect is one of the only unbiased addressability offerings that combines many of the preferred signal approaches into a single platform, including known identity, first and second party data, contextual signals, audiences defined by the seller and the modeled audiences. The solution allows brands and media buyers to enable a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, long before the ecosystem transitions away from third-party cookie .

Magnite Inc., the world’s largest independent sell-side advertising platform, reported its operating results for the quarter ended March 31, 2022. Magnite’s first quarter 2022 financial results represent the combined performance of Magnite, SpotX and SpringServe. The first quarter 2021 comparative figures do not include the results of SpotX and SpringServe, unless indicated pro forma. “We are pleased with CTV and DV+’s strong revenue growth in the first quarter, which led to outperforming EBITDA margins and strong bottom line results. We continue to build on our core independent CTV capabilities and market leadership position, and we continue to grow to better serve our existing customers and win new customers in this exciting market. We expect solid growth in the second quarter and further acceleration in growth in the second half, with many growth drivers. We believe the biggest opportunities in the CTV market are still ahead of us. said Michael G. Barrett, President and CEO of Magnite.

Interpublic Group of Companies Inc. announced that Channing Martin is joining the company as Global Director of Diversity and Social Impact, effective immediately. Martin will be responsible for advancing IPG’s diversity, equity and inclusion goals and continuing to drive the company’s progress towards becoming one of the most diverse and inclusive companies in the world. Reporting to Philippe Krakowsky, Managing Director of IPG, Martin will lead strategy on all diversity issues and build on IPG’s equity and inclusion practices, including ongoing rank diversification. IPG’s executives and talent pool, collaborating and partnering with IPG’s comprehensive network of agency brands, CEOs and the DE&I leadership community. In his role, Martin will also support the advancement of social impact strategies and practices in partnership with the leadership of IPG’s integrated ESG team.

Disclaimer / Except for historical information presented herein, the matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied. -understood by these statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide or purport to provide investment advice or recommendations to readers of this release. To make specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is remunerated for its services only in the form of cash compensation. Winning Media holds ZERO shares of INEO Tech Corp. Please click here for disclaimer.

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Clear Channel Airports Deploys Digital Advertising Network at Signature Flight Support Private Aviation Terminals https://knz-clan.com/clear-channel-airports-deploys-digital-advertising-network-at-signature-flight-support-private-aviation-terminals/ Tue, 14 Jun 2022 22:02:35 +0000 https://knz-clan.com/clear-channel-airports-deploys-digital-advertising-network-at-signature-flight-support-private-aviation-terminals/ Clear Channel Airports (CCA), the Americas-based airport business of Clear Channel Outdoor Holdings, Inc., and the nation’s leading airport media provider, announced that a new state-of-the-art digital outdoor advertising program is available at leading private aviation terminals through Signature Flight Support. Some of the country’s most coveted regional markets, which boast advanced airport terminals and […]]]>

Clear Channel Airports (CCA), the Americas-based airport business of Clear Channel Outdoor Holdings, Inc., and the nation’s leading airport media provider, announced that a new state-of-the-art digital outdoor advertising program is available at leading private aviation terminals through Signature Flight Support. Some of the country’s most coveted regional markets, which boast advanced airport terminals and high passenger volumes, will now feature the most sophisticated advertising assets for brands to exclusively reach highly influential air travelers across the country. , including New York, Los Angeles, Miami and Chicago. private aviation terminals.

Today’s news follows Clear Channel Airports’ March 2020 announcement of its exclusive five-year agreement to transform advertising programs at Signature Flight Support’s more than 130 private aviation terminals across North America. and in the Caribbean. As the exclusive advertising partner of Signature Flight Support, CCA’s media programs provide leading global brand partners with exclusive foundation sponsorships and experiential brand activation opportunities.

“Installing our high-impact digital network was a game-changer. The bond between audience and advertiser has been strengthened and brands have the ability to amplify their message, catching the full attention of private jet passengers – an audience that has historically been hard to reach,” said Matt. Carroll, SVP, Marketing, Signature Flight Support. .

Consisting of a combination of massive LED displays, overhead video walls and high-impact LCD displays, Signature Flight Support’s new multi-market endpoint advertising pack offers brands a truly customizable program with dynamic digital capabilities and market-specific messages. The program offers brands the ability to exclusively support private aviation terminals and execute a targeted messaging approach that reaches passengers in key markets around high-profile events.

“Advertisers who have already taken advantage of these unique and innovative brand buyouts have seen valuable return on investment from their campaigns,” said Morten Gotterup, president of Clear Channel Airports. “Our long-standing partnership with Signature Flight Support is invaluable to our business. Their network of terminals across the country offers the most sophisticated amenities and services to individuals, partners and families with the highest net worth of any group in the world. And thanks to Clear Channel Airports’ cutting-edge digital assets, leading global brands and products can now connect with this loyal, elite customer base in even more compelling ways.

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Alternative advertising: Latest government advertising guidelines similar to ASCI, but now legally binding: experts https://knz-clan.com/alternative-advertising-latest-government-advertising-guidelines-similar-to-asci-but-now-legally-binding-experts/ Mon, 13 Jun 2022 05:16:00 +0000 https://knz-clan.com/alternative-advertising-latest-government-advertising-guidelines-similar-to-asci-but-now-legally-binding-experts/ The latest government guidelines aimed at consumer protection seek to do a lot – from banning surrogate advertising, to setting conditions for baiting and free advertising, to regulating celebrity endorsements and also advertisements targeting children. Still, industry experts aren’t very enthusiastic about their impact and effectiveness. The guidelines are largely similar to the existing self-regulatory […]]]>
The latest government guidelines aimed at consumer protection seek to do a lot – from banning surrogate advertising, to setting conditions for baiting and free advertising, to regulating celebrity endorsements and also advertisements targeting children.

Still, industry experts aren’t very enthusiastic about their impact and effectiveness.

The guidelines are largely similar to the existing self-regulatory code developed by the industry body, the Advertising Standards Council of India (ASCI).

The main difference now is that the guidelines are legally binding – and violating them carries penalties.

“All major listed companies have followed guidelines and are guided by the marketing code, so not much is going to change for them,” said Abneesh Roy, executive director of

Securities, which sees no significant impact.

The guidelines increase the liability of celebrities who endorse brands. They must exercise due diligence regarding any misleading claims and must disclose any material connection to the manufacturer or advertiser of the approved product. This is likely to make celebrities cautious about what they choose to endorse.

“Some companies have a conscious strategy of getting a celebrity to endorse their products, regardless of any celebrity use or belief in the product. Such widespread use of celebrity endorsement may diminish,” Milind said. Sarwate, an independent. director of several Indian boards of directors. “Celebrities too will see the impact of these regulations on their brand image.”

The issue of banning surrogate advertising has the potential to negatively impact alcohol players since they typically resort to such advertising for their products.

“We need to see how the issue of substitute advertising affects alcohol companies,” Roy said.

Manoj Menon, Research Manager,

, believes that the ban on alternative advertising, assuming it is actually implemented in letter and spirit, could be beneficial for current players. In the same way that a ban on baby food advertising in the 1990s benefited, he says, banning substitute advertising could benefit existing brands by raising barriers to entry.

However, experts agree on one thing: the implementation of the guidelines is key to their overall effectiveness. And there are problems in the implementation.

“Advertising is a highly subjective field. It’s difficult to come up with a strict set of regulations,” Sarwate said. “In any settlement, the ‘definitions’ are always subject to interpretation and lawyers can have a blast with it,” he said.

“Detecting a breach is not going to be an easy task,” said Jehangir Gai, a nationally award-winning consumer activist. “The mechanism itself is weak. And the way our courts and their appeal mechanism work, it can take a long time to seek redress. What consumer is really going to go through the process and pursue the complaint? Also , sometimes advertising loses its importance the moment it is legally stopped.”

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Shelter Island advertising executive Richard J. Tarlow dies at 81 https://knz-clan.com/shelter-island-advertising-executive-richard-j-tarlow-dies-at-81/ Sat, 11 Jun 2022 14:00:41 +0000 https://knz-clan.com/shelter-island-advertising-executive-richard-j-tarlow-dies-at-81/ Richard J. Tarlow, a famous New York publicist known for his work with Revlon, Ralph Lauren, Cuisinart, Pottery Barn and Vanderbilt perfume, died May 27 at his home on Shelter Island. Tarlow, 81, died peacefully in his sleep with his wife Kristin Kehrberg by his side. He was the heart of his family and is […]]]>

Richard J. Tarlow, a famous New York publicist known for his work with Revlon, Ralph Lauren, Cuisinart, Pottery Barn and Vanderbilt perfume, died May 27 at his home on Shelter Island. Tarlow, 81, died peacefully in his sleep with his wife Kristin Kehrberg by his side. He was the heart of his family and is survived by his wife and three children Jordan, Wendy and Cody; two stepsons Jonah and Lukas; and five grandchildren Annabelle, Ryder, Logan, Bo and Truly.

Always committed to making the world fair and just, Mr. and Mrs. Tarlow were staunch supporters of the John Jay College and the John Jay Justice Awards. One of Tarlow’s proudest moments was joining Nelson Mandela, Desmond Tutu, Richard Branson and Peter Gabriel in The Elders, a group of independent world leaders whose goal was to work together for peace and human rights. ‘man. Tarlow has acted globally as well as locally. He saw the potential in people and worked to help them realize it by quietly helping a number of students pay for their education.

Tarlow was born to Ted and Min Tarlow in the Bronx, then grew up in New Rochelle alongside his brother Alan (now deceased). While in New Rochelle High School, Tarlow proved a gifted athlete and attended the University of North Carolina on a baseball and basketball scholarship before graduating from Tufts University in 1962.

Tarlow began his storied advertising career as a copywriter with the Martin Landey/Arlow agency. He rose through the ranks in advertising and after serving as executive vice president and creative director of Daniel & Charles, he and fellow publicist Don Kurtz established Kurtz & Tarlow in 1977, which Advertising Age called a growth agency. fastest in the country. They oversaw Ralph Lauren’s successful expansion of Polo Fashions into an Americana icon and established Ralph Lauren Home Furnishings Inc. in 1982. Kurtz & Tarlow was sold to Geers Gross in 1983 where Tarlow served as president.

Fiercely independent, Tarlow took the leap again to found Tarlow Advertising in 1988. His bet paid off and Tarlow Advertising became another of Madison Avenue’s fastest growing agencies with $50 million in billings in just a year and a half. Tarlow Advertising’s clients included Revlon and its subsidiaries Ultima and Almay. An account close to Tarlow’s heart was Topps Chewing Gum, maker of the famous baseball cards.

Additionally, Tarlow co-founded Carlson and Partners with his (now deceased) wife Sandy Carlson, where he oversaw clients including Ralph Lauren, Victoria’s Secret and Neutrogena.

After retiring from advertising, Tarlow pursued his many passions. He created the chic Sunset Beach Restaurant and Hotel on Shelter Island with André Balazs, and authored the 2016 off-Broadway play. The trial of an American president. He and Kehrberg were executive producers of The Wild Marriagea 2017 film starring Glen Close, John Malkovich, Patrick Stewart and Minnie Driver.

His love of the sport never left him, he and his wife would often sit courtside watching his beloved New York Knicks. Richard Tarlow was a colorful, cloak-and-dagger figure who left everyone in his wake better off to have known him.

Shelter Island Funeral Home serves the family.

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