Best Buy Launches New Advertising Business, Best Buy Ads | Business
MINNEAPOLIS – (BUSINESS WIRE) – January 4, 2022–
For decades, Best Buy has helped customers discover, try and buy some of the most innovative products. No one knows about mainstream technology – and has a close relationship with the people who buy it – like us.
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Best Buy interacts with its customers three billion times a year – in their stores, at home and online. (Photo: Business Wire)
This is why we are delighted to announce Best Buy Ads, our new in-house media company that will help buyers discover products, services and offers. Using our in-depth knowledge of customers, we will partner with relevant brands in a variety of new and holistic ways, to deliver meaningful messages at the right time.
We interact with our customers three billion times a year – in our stores, at home and online. These relationships last longer and are deeper than most. Knowing our customers at this level means that we can help other brands get rid of the clutter with ads that won’t waste our customers’ time. With Best Buy Ads, we can show more what our customers care about, when it matters to them, and even help them save money. Whether a brand sells products at Best Buy or offers complementary products and solutions that our customers need, we can help them reach their audience on our own channels (think BestBuy.com or in-store) and on websites. external with a large portfolio of offers.
We have spent the past few years building a company that can analyze our customer relationship data and recommend meaningful ways to connect with customers based on cutting-edge data science and analysis. It’s an innovative approach to advertising, in line with the innovative technology we sell. Exactly what you expect from Best Buy.
Diversify an industry, create fair opportunities
Best Buy ads aren’t just about connecting brands with shoppers, including an emphasis on inclusion and diversity. In the advertising sector alone, according to labor market data, 73% of hires are white.
We’re committed to doing better, and last year Best Buy unveiled a five-year plan to tackle under-representation and technological inequality, as well as create education and career opportunities for those who need it most. As part of this commitment, we announced that Best Buy will devote nearly 10% of its annual media spend to BIPOC media by 2025.
With that in mind, and with the help of some of our partners and the Best Buy Foundation, Best Buy Ads is launching an advertising-focused career path program at our Best Buy Teen Tech Center locations across the country. The goal of this new program is to create opportunities and a pipeline of talented and diverse candidates for future advertising careers. Teens in this program will have access to internships, mentorship with professionals, and paid work experiences, all in the advertising industry.
For more information on Best Buy Ads, visit BestBuyAds.com.
See the source version on businesswire.com: https://www.businesswire.com/news/home/20220104005302/en/
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KEYWORD: MINNESOTA UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: HUMAN RESOURCES OFFICE PRODUCTS OTHER TRADE ADVERTISING COMMUNICATIONS PROFESSIONAL SERVICES HOME TRADE IN GOODS ONLINE TRADE
SOURCE: Best Buy
Copyright Business Wire 2022.
PUB: 04/01/2022 09:02 / DISC: 04/01/2022 09:03
Copyright Business Wire 2022.