A Potential $786.2 Billion Digital Advertising Opportunity



Investors may want to keep an eye out for digital ad stocks, such as INEO Tech Corp. (TSXV:INEO) (OTCQB:INEOF), Trade office inc. (NASDAQ: TTD), PubMatic inc. (NASDAQ: PUBM), Magnite Inc. (NASDAQ: MGNI), and Interpublic Group of Companies (NYSE: IPG). According to Report Linker, the global digital advertising and marketing market could reach $786.2 billion by 2026. “The digital advertising and marketing market in the United States is estimated at $155.3 billion Americans in 2021. the global market. China, the world’s second largest economy, is expected to reach an estimated market size of US$254.9 billion in 2026.”

Watch INEO Tech Corp. (TSXV:INEO) (OTCQB:INEOF), for example

INEO Tech Corp., the innovative developer and operator of INEO Media Network, a digital advertising and analytics solution for retailers, is pleased to announce the signing of a Master Services Agreement with Staples US.

Under the terms of the Master Services Agreement, the two parties have set out the terms and conditions for Staples to purchase certain INEO products and use certain INEO services such as traditional EAS systems and products, as well as the INEO Home System. . INEO has currently installed 26 INEO GATE systems in 12 Staples stores in 11 US states. Installed Welcoming GATE systems provide a clear upgrade path to hospitality systems in the future. INEO’s initial store rollouts position the company for expansion into more than 1,000 Staples locations across the United States.

Other related market developments include:

Trade Office Inc., a provider of a global technology platform for advertising buyers, announced its financial results for its first quarter ended March 31, 2022. for the past four years. This performance is a testament to the value marketers are increasingly placing on data-driven advertising on the open internet,” said Jeff Green, co-founder and CEO of The Trade Desk. “We continue to innovate in ways that help marketers, whether it’s launching the world’s most advanced data marketplace that helps advertisers value and price data accurately and uses more, or our OpenPath solution, which gives advertisers a more direct path to premium publisher inventory. With this focus on innovation, along with strong growth across all channels, led by CTV, we are strengthening our position as the default demand-side platform for the open internet.

PubMatic Inc., an independent technology company providing the digital advertising supply chain of the future, announced the launch of Connect, a comprehensive and fully integrated platform for media buyers to seamlessly connect with their target audiences through the open internet. Connect is one of the only unbiased addressability offerings that combines many of the preferred signal approaches into a single platform, including known identity, first and second party data, contextual signals, audiences defined by the seller and the modeled audiences. The solution allows brands and media buyers to enable a portfolio approach to addressability to improve ad relevance while respecting consumer privacy, long before the ecosystem transitions away from third-party cookie .

Magnite Inc., the world’s largest independent sell-side advertising platform, reported its operating results for the quarter ended March 31, 2022. Magnite’s first quarter 2022 financial results represent the combined performance of Magnite, SpotX and SpringServe. The first quarter 2021 comparative figures do not include the results of SpotX and SpringServe, unless indicated pro forma. “We are pleased with CTV and DV+’s strong revenue growth in the first quarter, which led to outperforming EBITDA margins and strong bottom line results. We continue to build on our core independent CTV capabilities and market leadership position, and we continue to grow to better serve our existing customers and win new customers in this exciting market. We expect solid growth in the second quarter and further acceleration in growth in the second half, with many growth drivers. We believe the biggest opportunities in the CTV market are still ahead of us. said Michael G. Barrett, President and CEO of Magnite.

Interpublic Group of Companies Inc. announced that Channing Martin is joining the company as Global Director of Diversity and Social Impact, effective immediately. Martin will be responsible for advancing IPG’s diversity, equity and inclusion goals and continuing to drive the company’s progress towards becoming one of the most diverse and inclusive companies in the world. Reporting to Philippe Krakowsky, Managing Director of IPG, Martin will lead strategy on all diversity issues and build on IPG’s equity and inclusion practices, including ongoing rank diversification. IPG’s executives and talent pool, collaborating and partnering with IPG’s comprehensive network of agency brands, CEOs and the DE&I leadership community. In his role, Martin will also support the advancement of social impact strategies and practices in partnership with the leadership of IPG’s integrated ESG team.

Disclaimer / Except for historical information presented herein, the matters discussed in this article contain forward-looking statements that are subject to certain risks and uncertainties that could cause actual results to differ materially from any future results, performance or achievements expressed or implied. -understood by these statements. Winning Media is not registered with any financial or securities regulatory authority and does not provide or purport to provide investment advice or recommendations to readers of this release. To make specific investment decisions, readers should seek their own advice. INEO Tech Corp. paid three thousand five hundred dollars for advertising and marketing services to be distributed by Winning Media. Winning Media is remunerated for its services only in the form of cash compensation. Winning Media holds ZERO shares of INEO Tech Corp. Please click here for disclaimer.

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