72% of Costa Ricans perceive misleading advertisements…
False advertising is one of the main challenges of e-commerce in Costa Rica. This is revealed by a survey carried out by the Research Center of the Observatory of Development of the University of Costa Rica, the results of which were published last Thursday.
The findings indicate that 35.9% of consumers consider misleading advertising to be very common when selling and buying online. Another 36.3% think it is common. Between these two categories, they total 72.2%. 26.3% of the population perceives that this happens rarely, indicates the First survey as part of the Observatory of electronic commerce.
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The same report indicates that misleading advertising could occur mainly on international platforms (69.5%), national (55.2%) and those of delivery companies (27.8%).
Economy, Industry and Trade Minister Francisco Gamboa said the 53-page document becomes a tool for two different audiences. As a first step, consumers will be able to better understand their rights when buying online.
What do consumers expect?
On the other hand, micro, small and medium-sized enterprises (MSMEs) can find advice on valuable issues: consumer preferences, main complaints, what they expect, among others.
The study revealed which aspects Costa Ricans consider essential when faced with an online offer. 81.50% agree on the price and 74.40% on the characteristics of the good and service.