2021 In-App Advertising Market Size, Industry Share, Growth, Trends and Forecast 2026 – Stillwater Current
According to the latest report from the IMARC group, entitled “Integrated advertising market size: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026 ”, The integrated advertising market is expected to grow at a CAGR of approximately 18% during the forecast period.
Advertising in apps or mobile apps refers to a monetization strategy that allows advertisers to market their products and services on smartphone apps. The mobile application requests an advertisement from the network, which then identifies and delivers the most suitable advertisement to the user in real time using an algorithm. Few in-app ad formats include banners, interstitials, video units, and rich media ads. In-app ads are more user-friendly than conventional ads, customizable to user needs, and offer advanced geo-targeting features to improve consumer engagement and retention.
We regularly monitor the direct effect of COVID-19[female[feminine on the market, as well as the indirect influence of associated industries. These observations will be incorporated into the report.
Integrated advertising market trends:
The increasing accessibility of high-speed internet and the growing adoption of smartphones and tablets are driving the in-app advertising market. The growing inclination towards mobile applications has enabled service providers to promote their products through innovative video ads and generate more quality leads. In addition, the massive adoption of mobile social media applications, as well as an increasing number of online gaming platforms, further boost the market growth. In-app advertisers use advertising space in online mobile games for promotional activities while providing rewards, extended playtime and other benefits. In addition, the deployment of location technology to track customers and advertise personalized content on products and services available nearby is also driving market growth.
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Global Integrated advertising market Coverage and segmentation 2021-2026:
The competitive landscape of the market has been studied in the report along with the detailed profiles of the major players operating in the market.
Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.
The report has segmented the market on the basis of region, type of advertisement, platform, and application.
Breakdown by type of advertisement:
- Interstitial ads
- Rich Media Ads
- Video ads
Breakdown by platform:
Breakdown by application:
- Online shopping
- Payment and ticketing
Breakdown by region:
- North America: (United States, Canada)
- Asia-Pacific: (China, Japan, India, South Korea, Australia, Indonesia, others)
- Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, others)
- Middle East and Africa
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Highlights of the report:
- Market performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market drivers and success factors
- SWOT analysis
- Value chain
- Complete mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we can provide it to you as part of the customization.
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